The Bond that Comes with Love - 557 Words

In Emily Bronte’s Wuthering Heights, the forbidden love between Heathcliff and Catherine leads them to lifetimes of isolation. The true love connection between them can never be broken and remains strong even through a series of difficult events. Heathcliff and Catherine’s traumatic experiences lead them to lives of isolation. Despite their constant physical isolation, their emotional connection will always be strong parts of their lives. Catherine informs Nelly of her upcoming marriage to Edgar, regardless of her feelings for Heathcliff. When Nelly questions if she is making the right decision, Catherine says, â€Å"My love for Heathcliff resembles the eternal rocks...Nelly, I am Heathcliff-he’s always, always in my mind...so, don’t talk of our separation again-it is impracticable...† (Bronte 82). Catherine is unable to even think of being separated from Heathcliff because their love is immortal. She is so positive their separation is â€Å"imprac ticable† because they have been physically isolation. No matter how long they remain isolated they will always have that solid bond of true love. It’s not only Catherine who is so sure of their inseparable bond but Heathcliff is too. Author John Allen Stevenson explores Heathcliff’s feelings of isolation from Catherine in â€Å"‘Heathcliff is Me!’ Wuthering Heights and the Question of Likeness†. â€Å"The independence is all Catherine’s... Heathcliff, however, always follows a lead that she establishes...‘I cannot live without my Pfeiffer 2Show MoreRelatedEssays in Love939 Words   |  4 PagesEssays in Love is a novel about two young people, who meet on an airplane between London and Paris and rapidly fall in love. The structure of the story isn’t unusual, but what lends the book its interest is the extraordinary depth with which the emotions involved in the relationship are analysed. Love comes under the philosophical microscope. An entire chapter is devoted to the nuances and subtexts of an initial date. Another chapter mulls over the question of how and when to say ‘I love you’. There’sRead MoreThe God Of Small Things1234 Words   |  5 Pagesindia.The theme of love and relationships in this novel is important to the overall impact of the novel and to other larger themes.The love and relational bonds shared by the characters in this novel are forces which develop and shape the characters as the novel progresses. The force of love in this novel is strong one acting either as a ray of light or bolt of lighting: sometimes both.The love and relational bond between Estha and Rahel is the strongest in the book, the love they have for each otherRead More T.S. Eliots The Wasteland Essay1303 Words   |  6 Pagesour instinct to cooperate is stronger than any opposition whether it be love or hate. Love is one of the strongest bonds that keep any number of humans together. This bond, combined with our natural instinct to cooperate with each other is the strongest by far one of the strongest bonds that almost nothing can break. Love stories can be one of the most complicated to describe, and once two people establish the bond of love the need to cooperate with each other no matter what falls apart in theRead MoreLove Is Not Based On Conditions And Prejudice1082 Words   |  5 PagesThe only love that is not based on conditions and prejudice is between children and parents. The power of such bond is unperceived by many and only taken for granted. However, to maintain that bond, parents and children are obligated to earnestly sacrifice for each other. A prospering relationship is unachievable with unrequited love; both individuals need to demonstrate their value for one another. Sadly, the insight of the importance of my parents occurred to me recently and those previous interact ionsRead MoreFriendship in A Thousand Splendid Sons by Khaled Hosseini Essay1607 Words   |  7 Pagesrelationships there would be no form, no creation, no intelligence, no love and no universe†. Relationships are defined as emotional bonds between people whether they are peers, parents or admirers. This specific quote by J.J. Dewey expresses that without relationships love, specifically ceases to exist. An important type of relationship in our society is friendship. Women, specifically create nurturing and emotionally-fulfilling bonds with each other. They can create satisfying exchanges of ideas andRead MoreThe Bond of Communion: An Analysis of the Communal Bonds throughout Dantes Inferno1322 Words   |  6 PagesThe Bond of Communion: An Analysis of the Communal bonds throughout Dante Alighieri’s The Inferno Human beings are odd creatures, possessing abilities no other living species have. These abilities being Intelligence, Reason, and Free Will. These attributes allow human beings to value and destroy whatever they deem necessary to them. One of the most valuable things to a human being is the communal bond. This bond comes in many shapes and forms and is ultimately a form of love, and is usually a connectionRead MoreBond Between Humans and Animals Throughout History Essay752 Words   |  4 Pageshave always been essential to human survival; man has always used animals for resources. Given the time spent together, animals and humans have developed bonds and relationships. Today, there are millions of domesticated animals. These animals become a part of each family their taken care by. People have come to love their pets like family. The bonds and relationships that develop between humans and animals are much like human to human. This relation is prevalent in the novel The Mouse and t he MotorcycleRead MoreEssay on Gay Marriage1657 Words   |  7 Pagesindividuals who want equality. Gay marriage should be accepted; people were made with the capacity to love, no one should try to change that, not the Bible, the Constitution, or anyone. Marriage is stated many times in the Bible. But the Bible and the Amendments can be interpreted many ways. Marriage is a religious ceremony, â€Å"But I cannot imagine even the most fervent Christian obeying all of God’s laws†¦Ã¢â‚¬  (Bond) Nobody is perfect, but our flaws make who we are. If we don’t always follow a few rules hereRead MoreThe Power of Cordelias Nothing Love684 Words   |  3 PagesThe Power of Cordelias Nothing Love Cordelia is Lears most loyal and loving child and yet she refuses to put on a display of affection and sentimental love before her fathers court in order to make her father feel admired. The public display, wholly false, of affected feeling by her sisters Regan and Goneril is enough to ensure that Cordelia will keep quiet in word (which, as her sisters show, can be deceptive) and prove her love through action (which she does throughout the play). As farRead MoreThe True Love Conquers All985 Words   |  4 PagesTrope #1: True love conquers all True love conquers all is an idealistic yet common theme in romantic comedies. In Pretty in Pink, the two main characters surmount great odds to be together. Andie and Blane come from two different economic classes. Blaine comes from an upper-class family, drives an expensive car and wears trendy clothes. In contrast, Andie lives in a small house with her father who is in and out of a job. She sews her own clothes and works at the record store after school to

George Orwell s 1984 And Ray Bradbury s Fahrenheit 451

In a totalitarian government, the citizens have no say in how a country is controlled. There will be a few individuals who feel barricaded and want to liberate themselves from the oppressive government. In George Orwell’s 1984 and Ray Bradbury’s Fahrenheit 451 both main characters, Winston Smith and Guy Montag, want control over their lives but it is destroyed by the oppression of individual thinking under a totalitarian government. Two factors that help create control in their life are the relationships they form and access to information. However, in the end of each novel, Winston is not able to find the control he wants in his life, whilst, Guy is able to liberate himself and have control over his own life. In both novels, many relationships are used to find control in their lives. In Orwell’s 1984, Winston forms a relationship with Julia so he can rebel against Big Brother, showing that he is still able to control parts of his life. The only connection that Winston and Julia have with one another is the desire to rebel against Big Brother. This is shown when the narrator says: â€Å"His heart leapt. Scores of times she had done it: he wished it had been hundreds thousands. Anything that hinted at corruption always filled him with a wild hope. Anything to rot, to weaken, to undermine! Listen. The more men you ve had, the more I love you. Do you understand that?(111) This shows that his only reason to be with Julia is in fact to rebel against the totalitarian governmentShow MoreRelatedRay Bradbury s Fahrenheit 451 And George Orwell1669 Words   |  7 PagesAs said by George Orwell, â€Å"It is not possible for any thinking person to live in such a society as our own without wanting to change it,† (Orwell). This idea, under the category of knowledge, is reflected through two novels—Ray Bradbury’s Fahrenheit 451 and George Orwell’s 1984—as people who spend time thinking are caught rebelling against the government’s power and face severe consequences. The protagonists, Montag and Winston, are both desperately searchin g for answers that pique their curiosityRead MoreFahrenheit 451 By George Orwell1931 Words   |  8 Pagescertain freedoms were implemented into these novels which generated connections between these stories. In his novel, Fahrenheit 451, Ray Bradbury describes a distant world in which the idea of censorship was exaggerated to such an extent that it was illegal for any literature to exist, and if found books are burned by the firemen. Similar to Bradbury’s society, 1984 by George Orwell includes a corrupt government where members of the Party are under surveillance at all hours of the day, and the worstRead MoreRay Bradbury s Fahrenheit 4511410 Words   |  6 PagesRay Bradbury’s Fahrenheit 451, published in 1953 by Ballantine Books, rose to fame quickly and surely as a grandfather of the dystopian genre. A year after its release, Greg Conklin of Galaxy Science Fiction named the novel, â€Å"among the great works of the imagination written in English in the last dec ade or more† (Conklin). The Chicago Sunday Tribune s August Derleth called it a shockingly savage prophetic view of one possible future way of life, while honoring Bradbury in sight of his brilliantRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 Essay2089 Words   |  9 PagesThe analysis of Ray Bradbury s dystopian novel, Fahrenheit 451, shows that literature as books, education and alike is abused and criminalized in the hero’s reality, who is Guy Montag. The novel’s setting is when new things seem to have totally replaced literature, fire fighters set flames instead of putting them out, the ownership of books is deserving of the law and to restrict the standard is to court demise. The oppression of literature through innovation and technology can be analyzed throughRead MoreFahrenheit 451 Critical Essay1607 Words   |  7 Pagesï » ¿Lintang Syuhada 13150024 Book Report 1 Fahrenheit 451 Critical Essay Human beings are naturally curious. We are always in search of better ideas, and new solutions to problems. One of a basic idea of Indonesia has been freedom of thinking and a free flow of ideas. But in some societies, governments try to keep their people ignorant. Usually, this is so governments can keep people under control and hold on to their power. In trying to keep people from the realities of the world, these oppressiveRead MoreComparing Dystopic Worlds in George Orwells 1984 and Ray Bradburys Fahrenheit 451.2257 Words   |  10 Pagesworld that authors such as Bradbury and George Orwell pictures in their books, a world that exists under the image of utopia, and yet to the reader seems like a foreign, inhumane residence dominated by an all-powerful government. George Orwells 1984, and Ray Bradburys Fahrenheit 451 depicts two different dystopic worlds. The settings of both books are different and the characters are unique; however, both of these books are also very similar. 1984 and Fahrenheit 451 are similar dystopic literaturesRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 1591 Words   |  7 PagesRay Bradbury’s Fahrenheit 451 is a display of how humans are relying more and more on technology for entertainment at the price of their ability for intellectual development. It is a novel about technological dystopia, often compared to other novels such as, George Orwell’s 1984 and Asimov Ender’s Game. Although today’s technology has not quite caught up with Bradbury’s expectations, the threat of having his vision of a dystrophic society is very realistic. He sees a futuristic society in whichRead More 198451: The Year of the Salamander Essay1864 Words   |  8 Pages When comparing the masterpieces of George Orwell’s Nineteen Eighty-Four and Ray Bradbury’s Fahrenheit 451 the astute reader is immediately able to see a minimum of two recurring themes in both of them. â€Å"Orwell had produced an imaginative treatise of totalitarianism, cutting across all ideologies, warning of the threat to humanity should any government, of whatever political complexion, assume absolute power† (Nineteen Eighty-Four 12). Meanwhile Bradbury described the horrors of a society thatRead MoreEssay Moral and Ethical Issues, A Comparative Study2300 Words   |  10 Pagesour moral values and ethical views. This paper will explore some moral and ethical issues about choice through several short stories: Sonny Blues, Cathedral, and The Lottery, and there will be two novels explored primarily; Fahrenheit 451 and George Orwells 1984. The moral and ethical views that these books and short stories show us about our society today and the lessons that everyo ne could learn from them will be explored. To do this we must first understand the difference between moralsRead MoreGeorge Orwell And Fahrenheit 451 By Ray Bradbury1354 Words   |  6 Pagesso alike in the ways everyone would think: but when you dig deeper you can see just how different they may be. Both Katharine and Mildred, two character from 1984 by George Orwell and Fahrenheit 451 by Ray Bradbury, are ignorant women married to the main characters of the novels: Winston Smith, from 1984, and Guy Montag, from Fahrenheit 451. The women seem almost identical in going through their bland lives everyday talking to the relatives and listening to the telescreen, but in some ways they are

World heritage at malacca Free Essays

Melaka is one of the historic cities built along the Straits of Melaka. The city has been developed over 500 years of the mixture of trading and cultural exchanges between East and West traders. The influences of Asia and Europe have endowed the towns with a specific multicultural heritage that is both tangible and intangible. We will write a custom essay sample on World heritage at malacca or any similar topic only for you Order Now With its government buildings, churches, squares and fortifications, Melaka demonstrates the early stages of this history originating in the 1 5th-century Malay sultanate and the Portuguese and Dutch periods beginning in the early 16th century. The Stadthuys was one of the official residences for the Dutch Governor but now has become one of the famous attractions for visitors from all over the world. The legacy of the Dutch is still very much alive and felt in Malacca in a form of a red building called the Stadthuys. It used to be the administrative centre of successive governments but now it is a history museum. The Stadthuys can be easily found as it is Just beside the Christ Church. Opposite the Stadthuys is the famous Jonker Street visited by many tourists. The Stadhuys is an evidence of a fine Dutch architecture. The building is so firmly made that even with little alteration and maintenances, it still stands firmly and upright. This shows that the Dutch had a great knowledge about the making of architecture. There are many tourists’ shops along the walls of the Stadhuys. From the roof of the Stadhuys, one can see a great view of the Christchurch. The Stadthuys was built between 1641 and 1660 on the ruins of a fort which belongs to the Portuguese. It is believed that the Stadthuys is the oldest Dutch building in the East. This massive red building displays all the common features of the Dutch colonial architecture which includes substantial solid doors and louvered windows. Since its completion to 1980, the Stadthuys was used as the administrative centre of successive governments for a period of 300 years. It was in 1982 when the Stadthuys was converted into a history museum which exhibits Malacca’s history starting from the great Malay Sultanate and the Portuguese, Dutch and British colonization till the present day. This building also has his history in the field of education, which in the 19th century during the British rule, a school run by the clergy known as the Malacca Free School was built in the yard Stadhuys Building. When the free education given by the English school. However most of the students in the school is composed of the children of the wealthy Chinese. Historical records show a letter dated 19 April 1825, stating the need to set up an English school in Malacca. The letter was sent to the council signed by a representative of the church, Mr. J. Humprey , JW Overee and A. W. Baumgarten . The school finally opened on December 7, 1826 with only 18 students. Malacca Free School Principal was Mr TH Moore. Soon the number of students at the school increased to 200. Study time from 9 am to 12 noon and from 2pm connected to 4 pm. Number of Malay students at that time not many because most parents send their children to Malay schools or religious schools. Although the language of instruction is English, other languages such as Malay, Portuguese and Chinese are also taught. In August 1878, the British government took over the administration ot the schools ot the clergy and called Malacca High School or High School Malacca. The new principal is Mr. A. Armstrong. In 1931, Malacca High School moved to its new site in Jalan Chan Koon Cheng until now. The building now houses the Museum of History and Ethnography. Daily display of this museum is a traditional wedding dress and artifacts from the heyday of Malacca. In conclusion, all the history past made the Stadthuys had been chosen as one of the world heritage. How to cite World heritage at malacca, Papers

An Unfortunate Incident free essay sample

Lily was very excited. Her 1000-piece jigsaw puzzle was almost complete. She easily fit the final pieces into the puzzle. She had taken two weeks to complete the puzzle and she proud of her work. As she stared at the puzzle on the dining table,she heard her mother call to her. Her mother announced that dinner was almost ready. She asked Lily to remove her puzzle and set the table for dinner. Lily was about to remove the puzzle when the phone rang. It was her classmate Judy. Lily could not wait to gloat about her newly-completed puzzle. She decided that dinner could wait for a few more minutes and proceeded to chat with her friend for fifteen minutes. Meanwhile her mother had emerged from the kitchen with a pot of hot soup. She was aghast to find the dinner table still in a mess,while Lily chatted happily on the phone. We will write a custom essay sample on An Unfortunate Incident or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She turned to scold Lily but she accidentally knocked into the chair. The soup spileed over,directly onto the jigsaw puzzle. Lily came running the moment she heard her mothers angry voice but it was too late. The soup had ruined a good portion of the jigsaw puzzle. Lily burst into tears at the sight of the damaged puzzle. She regretted not listening to her mother and realised her mistake,but the damage had already been done. When Lily related the incident to me, I was saddened that my friends hard work had gone to waste. If I had been in her place, I would have placed the puzzle in a safe place before leaving the table. I would also have finished my chores before attending to the phone call.

Crocodile Physics Essays - Electromagnetic Radiation,

Crocodile Physics Crocodile Physics Crocodile Physics is like a well-stocked physics lab where you can experiment to your heart's content. Covering many syllabus topics, here is the hardware flattened for the small screen. There are masses, trolleys, lenses and electronic components to assemble, experiment and take measurements with. You can swing pendulums, change gravity, change angle of ramps to learn about forces. Excellent are the optics tools which let you split light into its colours with a prism and see how fibre optics transmit light. A section on eye defects, where you increase the focal length of a spectacle lens and see what that does to the light rays will make an awesome teaching tool. Though it comes with worksheets, those with time to spare can use it to create impressive interactive tutorials. Crocodile Physics has been developed from Crocodile Clips 3, the acclaimed High School Physics simulator used in over 35 countries and recommended by governments worldwide. It's a simulator for Middle and High school and college physics courses. Crocodile Physics includes a powerful optics simulator, with a range of components including lenses, prisms, mirrors and light sources.You can set the wavelength of the light being emitted from your source, and choose parallel beams, diverging beams or rays. You can also set the dimensions of the source. Crocodile Physics contains a full range of electrical components. Every school subject area is covered: from the basic batteries, bulbs and switches - which are also given in pictorial form, to help understanding of the first principles - to more advanced logic gates, integrated circuits and semiconductors. A vast component library gives you the freedom to experiment in a way that suits your teaching, and allows interested students to explore the subject more deeply. One of the key features which marks Crocodile Physics out from other teaching software is the Integrated Multimedia Editor. This allows you to alter our activities to suit your needs, or to write your own from scratch. The simulation is mathematically accurate, allowing you to test designs and explore the laws of Physics. Most component values can be changed at will. Crocodile Physics comes complete with over 100 interactive on-screen lessons, covering a range of subjects in electricity, electronics, optics, mechanics, dynamics and sound. They combine full simulation with information, questions and answers. It's easy to integrate them into Bibliography Not available

Should I Take the PSAT as a Sophomore

Should I Take the PSAT as a Sophomore SAT / ACT Prep Online Guides and Tips Is it a good idea to take the PSAT as a sophomore?Here's a spoiler: Absolutely. Affirmative. A resounding yes. When you take the PSAT as an 11th grader, there are some pretty high stakes attached in the form of National Merit distinctions and scholarships. Therefore, it's definitely a good idea to do a trial run before you sit for the one thatcounts for so much. Let's talk about all the reasons it's a smart and strategic idea to sit for the PSAT as a sophomore. Reason 1: It's GoodPractice for the Junior-Year PSAT Once again, your junior-year PSAT scores might make you eligible for National Merit distinctions- such as Commended Scholar, Semifinalist, and Finalist- and even scholarshipsif you score in the top 1%. The types of questions and skills tested on the PSAT don't change too much from year to year, so taking it as a sophomore is a great way to familiarize yourself with the test. With this valuable, realistic testing experience and your own self-studying and prep, you'll be a pro by the time you sit for the PSAT again your junior year. If you're prepping throughout your freshman year and the summer after it, taking the PSAT during your sophomore year can be a good check-in and way to gauge your progress.If you're already scoring in the 95th percentile or above, you're in a good place to bring your scores up into the top 1% the following year. Your sophomore score report will help you identify your strengths and weaknesses and show you what to focus on so you can bring your scores up over the top. It's especially smart to practice taking the PSAT as a sophomore if you are aiming for a qualifying National Merit score. The PSAT is also helpful to prepare you for the other hugely important test for college: the SAT. Reason 2: It's GoodPractice for the SAT The PSAT isa lot like the SAT. Your PSAT scores are meant to predict your SAT scores; as a result, the two tests are scored on a similar scale. While the PSAT is scored between 320 and 1520,with a range of 160-760 for both Math and Evidence-Based Reading and Writing (EBRW), the SAT is scored between400 and 1600,with a range of 200-800 for both Math and EBRW. The range for PSAT scores is slightly lower to account for the fact that it's a somewhat easier test than the SAT.Though a perfect PSAT score predicts a strong SAT score, it's not necessarily directly comparable to a full 1600 on the SAT. Apart from a similar scoring system and no point deductions for wrong answers, the PSAT and SAT are similar in the skills they highlight.Both exams focus on understanding meaning in context, commanding evidence, and interpreting and applying data from graphs and charts. Instead of asking you to answer questions about stand-alone sentences, for example, the tests will ask you about longer passages and the relationships among sentences. Because of this, prepping for and taking the PSAT will directly help you do well on the SAT. You can even use your PSAT scores to predict your SAT scoresand set goals from there. If you're doing well already on the PSAT, you might want to try prepping for and even taking the SAT as a sophomoreas well. If you do well, you could get it out of the way altogether. If not, you could just retake ityour junior and senior year to try to continue improving your scores. It is possible to do very well on the SAT as a sophomore, and by preparing earlyyou'll be ahead of the curve and can ease your workload for junior year. Want to get a head start on the PSAT NMQST? We have the industry's leading PSAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so that you get the most effective prep possible. Check out our 5-day free trial today: Reason 3: It's Useful for AP Class Placement and Test Success In addition to predicting SAT scores, PSAT scores have some predictive correlation with your future AP test scores. As a result, some high schools use sophomore-year PSAT scores to determine students' readiness for AP classes and to approve AP course placement. It's a good idea to speak with your school counselor to see whether PSAT scores are a consideration in planning the following year's course schedule. Regardless of your school's requirements, your PSAT performance can personally reveal whether you're ready to take on AP; they can also help you determine where you need to do some more studying and prep to strengthen your skills for the following year. Show colleges you're on the right track. Reason 4: It Shows Colleges You're on the Right Track The last reason to take the PSAT as a sophomore isthe message it sends to colleges. Putting in the effort to take the PSAT as a sophomore signals to colleges that you're doing all you can to prepare for college throughout your high school career. You can even be directly added to contact lists if you so choose, based on the personal information and interests you indicated at the beginning of the test. Therefore, taking the PSAT in 10th grade is not just helpful to you in thepresent for improving your scores and for understanding your academic strengths and weaknesses- it also has long-reaching benefits in your future by demonstrating your overall readiness for college. Summary: Taking the PSAT as a Sophomore In sum, taking the PSAT in 10th grade can be avaluable testing experience and tell you where you need to improve for junior year,especially if you're aiming for National Merit. Just like the SAT, the PSAT is all about preparation. You can absolutely do well and improve your scores through practice, but this practice needs to be specific to your needs and concentrated on the areas you struggle with the most. Your 10th grade score report can help predict your future PSAT and SAT scores. In addition, it can be a helpful measure of how effective your studying has been so far. Basically, taking the PSAT in 10th grade is both predictiveand diagnostic: it tells you where you're headedandwhat weaknesses you canturn into strengths to achieve your junior-year goals. What's Next? Want to learn more about the PSAT?Check out ourexpert guides tolearn everything you need to know about the PSAT formatand how it's scored. Hundreds of students have downloadedthese free PSAT practice tests to boost their PSAT scores. This article hastwo official PSATpractice tests for you to download and the tips you need to know to use them effectively in your prep! Are you planning to take the SAT? This article explainswhy it's so important to start studying early and how to go about doing so. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also feature thousands of practice questions, 10 official SAT practice tests, and personal feedback on your essays from an expert instructor. Check out our 5-day free trial:

Book review Essay Example | Topics and Well Written Essays - 250 words - 1

Book review - Essay Example The exercise on amplifying exceptions and complementing is very educative and practical; hence it can be used to cynosure on solution focused brief therapy. The parties taking part in the exercise are able to experience first hand the intended purpose. The second technique is asking the miracle question, where this technique is to help the client know what he/she wants done differently in that the first attempts chosen to solve a problem did not work out; therefore, another approach is needed. The last technique is to understand the structural component of feedback to clients using role play and interchanging of characters helps in the formulation and delivery of feedback to clients. Corey (2008) specifically talks about how personal experiences can influence change of behavior in their day to day life, a bad experience can trigger phobia. Therefore, due to the phobia triggered the victim tends to avoid situations where the phobia triggering stimuli

The Fair Family Essay Example | Topics and Well Written Essays - 2750 words

The Fair Family - Essay Example According to the discussion the central considerations are the medical, social and legal problems as a precursor to the relevant ethical considerations. As highlighted in the previous section, bioethics is inherently complex and there is no single correct approach. To this end, Kerridge et al propose the â€Å"space† paradigm in approaching ethical problems; which is essentially: â€Å"a region of turbulence where the space is defined by what is at stake – values relationships, behaviour and human flourishing† (p.6). As such, this â€Å"space† concept inherently depends on the nature of the discipline such as medical or nursing to determine the applicable ethics, which Kerridge et al suggest â€Å"means that ethics must ultimately be about discourse, communication, social relationships and politics†. Therefore ethics is rooted in social behaviour and culture as opposed to law or even clinical guidelines. From this study it is clear that in considering the model of ethical decision making in health care, Kerridge et al refer to the need to firstly state the problem within the ethical problem and other issues such as social, cultural and legal issues. If applied to the current factual scenario, in simple medical terms the problem is that failure to give Mr Fair and his daughter a blood transfusion will result in death, which clearly conflicts with the medical duty to act in the best interests of the patient. The medical problem in the current scenario is that Mr Fair has suffered serious chest injuries and a suspected lacerated/contusion of the spleen. In light of options available, the clinical team has determined that a blood transfusion is needed as a matter of emergency to save his life. Additionally, his daughter has sustained a lacerated liver, which also requires a blood transfusion to save her life.

The impact of social on the fashion luxury consumer Dissertation

The impact of social on the fashion luxury consumer - Dissertation Example tant Facts 32 Figure 7: Age 41 Figure 8: Nationality of the respondents 43 Figure 9: Hours spend on internet 44 Figure 10: Profile on social networks 46 Figure 11: Hours spend on social networks 47 Figure 12: media use to follow fashion trends 49 Figure 13: why you use social media network 51 Figure 14: How you feel about advertising on social media 53 Figure 15: have you ever purchased a product or service based on an advertisement on a social network 54 Figure 16: which of the social media technologies you use 55 Figure 17: how many twitter followers you have 58 Figure 18: how many people do you follow on twitter 59 Figure 19: do you use social media in an official business or professional capacity 61 Figure 20: Are you a member or fan of a brand page on facebook 62 CHAPTER #1: INTRODUCTION 1.1. Overview of the research study: It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about th e way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers. It was industrialisation and later globalisation that has resulted in changing the shape of the... It is believed that Egyptians were amongst the pioneers of using luxury fashion products, as their people especially elites were very much concerned about the way they look, moreover prejudices system was very much practiced at that time. Prominent people in order to differentiate themselves with the masses used high quality products which were well crafted, and the materials used for making these products were of supreme quality. However with the passage of time various innovations came in this world. That has resulted in changing the perceptions and shape of this world. Luxury products which were initially confined or related with elites are now being used by masses because of affluence factor. At present luxury products are being used by different people around the world and luxury brands are searching for new ways in order to target consumers. It was industrialisation and later globalisation that has resulted in changing the shape of the globe. Things that took great amount of time in their makings are now made instantly. Various developments around the world were carried out with rapid speed. In the context of businesses these developments proved to be fruitful, as their products manufacturing showed enhancement and furthermore their reach to the market expanded from small cities or villages to the far flung areas of the world. Therefore businesses in order to expand and introduce their brands globally followed various styles and endorsed their products through advertisements and marketing using print media (newspapers, leaflets etc) electronic media (radio, T.V etc).

10 Day Placement Assignment Analysis From Snap Social Work Essay

10 Day Placement Assignment Analysis From Snap Social Work Essay SNAP is an organisation that was set up in June 2008. It is a collaboration of six organisations Orwell Housing Association, Anglia Care Trust, Epic Trust, Ipswich Housing Action Group, Family Action and Together- Working for Wellbeing. Each employee of Snap is affiliated to one of the main organisations and is an employee of only one of the partners. All six organisations tendered, and won the contract to provide CARA (Central Access Referral Agency) and non accommodation based housing support. The collaboration of the agencies ensures a diversity of skills, knowledge and experience. SNAP is responsible for support throughout Suffolk apart from those in the Waveney area. These referrals come through CARA but are then transferred to Flagship Housing to provide support. SNAPs primary aims are to prevent homelessness, to support people to develop skills that will facilitate independent living and to prevent or assist an individual from being admitted to institutionalised accommodation. The support SNAP provides may be accessed by anyone over the age of 16 as long as they are eligible to receive public funds and have needs that are housing related. SNAP supports people for a maximum of two years, up to three hours a week. The needs and progress of the service user are reviewed every 13 weeks. If the service user still requires support after two years or is deemed to have ongoing requirements then they are referred to other agencies that will provide this. Each organisation that is involved in SNAP, has their own policies and mission statements. The values that SNAP have taken as their own are those of respect, integrity, honesty and trust. There is no mission statement that applies overall, as each employee of SNAP is employed by one of the six agencies, and it is the mission statement of that agency that applies to the individual employee. SNAP has six support planning principles. The first of these is that the support provided is individualistic. This is a traditional social work value originally put forward by Biestek (1961). This value means that the worker should recognise and understand each service users unique qualities and situation and take these into account at all times. SNAP also advocates person centred therapy. This approach originated from Carl Rogers (Rogers, 1942) and is from the humanistic school of psychology. This theory involves the process of providing the service user with unconditional positive regard, empathy and openness as it is these that empower the service user and facilitate their ability to solve their own issues. SNAP works in an inter-professional manner. Referrals received by SNAP are from a multitude of agencies due to the diversity of service users and their needs. SNAP is only able to support those who have difficulties in maintaining a tenancy and anything that does not fall within this remit requires SNAP to signpost the service users to other agencies. Furthermore, the support provided may involve SNAP liaising with other agencies that may be relevant in the service users life. All SNAPs interventions are Task centred (Reid Shyne 1969). SNAPs support is classed as short term even though it can continue for up to two years. Task centred approach to intervention is usually done on a much shorter term basis, usually six weeks. SNAP and the service user both agree their roles and responsibilities during the support; this is in the form of a document that makes clear to the service user and the support worker, what each will do during the support. This is signed by both at the onset of support. This is in line with the task centred approach and makes clear what difficulties need to be addressed and eachs role in doing this. As all of SNAPs service users are experiencing problems with regard to housing, this problem solving approach is both practical and relevant. At each 13 week review, SNAP ensures that progress is being made and the service users needs are reassessed. Some of the referrals that are made to SNAP, involve service users in a crisis situation, pa rticularly if imminent eviction is likely. The task centred approach is similar to crisis intervention (Caplan Lindemann -Kanel, 2003, p.14) although crisis intervention has a more psycho-dynamic approach, promoting psychological growth as opposed to task centred theory, which is more based on the understanding that a crisis provides the motivation to act. Both crisis intervention and task centred approaches involve problem solving. SNAP treats its service user in a non judgemental manner. This is one of Biesteks (1961) traditional social work values requiring that the worker does not judge and neither approve or disapprove of the service user. During my shadowing this has been the case. Due to the nature of SNAPs intervention, being short term housing support, it is difficult to set up committees or long term client groups that have an input into the organisation and how it is run and the future development. However, SNAP do regularly send out questionnaires to service users in order to ascertain whether the service they have received has been useful and whether the service users situation has improved. It has also been suggested that a Mystery Shopper type exercise be undertaken in order to ensure that service users are receiving the best service possible at the point of contact. At each review, the client is asked whether they have been happy with the service they have received from SNAP. They are asked whether their situation has improved, not improved or worsened since support started. They are also asked if they have any suggestions as to whether SNAP could improve their service or whether there is anything that they feel they could do that they are not already doing. It has been decided that as part of my Observational placement task of undertaking an interview with a service user, I will use this part of the review as questions for my placement interview. On an operational level, SNAP is entirely user led, due to its task centred approach. As each client is reviewed on a regular basis, there are opportunities throughout the intervention for service users to be able to give feedback at varying points through SNAPs involvement. It is difficult to give service users a strategic role in the organisational development due to the short term nature of the intervention. Whilst shadowing with the support workers, I saw many examples of good practice. Each support worker that I shadowed with was empathetic and appeared to build good relationships with the service users they were assigned to. They appeared to be non judgemental (Biestek), dealing with sex offenders and expressing a level of sympathy for their inability to rebuild their lives following a conviction. There appears to be high levels of oppression towards the more vulnerable referrals. The benefits agency itself made many service users feel powerless and this was acknowledged by the support workers who then called the agency on behalf of the service users. This was anti- oppressive and illustrated this value to me very clearly. Another area that I will identify as good practice, were the recording of interventions, and contact made with both the service user and others who were connected to them. Each support worker that I shadowed appeared to make an entry on the computer system after every telephone call made and letter sent as well as after every visit. It would appear that this was done; ensuring information regarding each intervention was up to date and complete. This complies with Section 6.1 of the Codes of Ethics that states that: As a social care worker, you must be accountable for the quality of your work and take responsibility for maintaining and improving your knowledge and skills by maintaining clear and accurate records as required by procedures established for your work; Whilst shadowing LC, we found that a service user was going to make a possibly fraudulent Housing Benefit Claim. Once the service user told LH of their intention, LH advised that this would be fraudulent and told the service user that she should not be doing this. The service user stated that she was going to and so LH stated that they would be unable to support the service user if this was the course of action that they intended to take. The service user decided to follow LCs advice. This showed honesty and integrity on the part of LC, in accordance to Section 2 of the Social Work Codes of Practice as well as SNAPs own personal values of integrity and honesty. After being in the office with various support workers, it was apparent that at times there were not enough desks and computer terminals for all those in the office to be able to use. Although this did not happen all the time, it did happen regularly. It may be an idea to perhaps invest in some more. Furthermore, again, not all the time, but regularly, it was not possible to sign into the operating system due to the maximum amount of users being logged on to the computers. I have never seen this IT issue before and it struck me as being unusual. I was advised that more licenses have been purchased so the problem is not as great as it was in the past. Although addressing this issue would obviously alleviate any delays in using the IT, making Snap more efficient and effective, it may not be enough of an issue to warrant the economic investment that would be involved. It could be said that as SNAP is a relatively new company, and with the other established organisations bringing a wealth of knowledge and experience to the table, SNAP is well placed to cherry pick the best practice from each. SNAP appears to be an efficiently run organisation. The staff appear to be knowledgeable and have the best interests of the client in mind. There are clearly defined systems in place at each level of intervention, including the recording of information.

A Different Life :: essays research papers

A Different Life Silence came in seventh grade. It was in seventh grade that I began the first of six years at a private school. In those six years I realized that it was not only I who had lost their voice; I was one among many who were denied the opportunity to speak. I distinctly remember the first time they betrayed me and informed me that my voice was invalid. A close friend of mine from elementary school wanted to attend and I was telling others about him- telling them how neat he was. The three people whom I had felt I could trust- the headmaster, academic dean, and dean of students- cornered me and attacked me for things that I had supposedly said. They did not believe me when I pleaded my case, saying, "He is my friend. Why would I say such horrible things?" They three looked at each other, stuck their noses in the air and simply explained that it sounded like the kind of thing I would do. They did not know me. They had accepted a rumor as truth. They attacked me and disregarded my testimony. Unfortunately, this moment was merely the beginning of the silencing. It continued until the day I graduated. They condemned me for being curious and outspoken and lively. They shut me down for every brilliant idea I proposed, telling me that it was against the rules. I lived, quite literally, in this silence. I could not win by being myself, so I engulfed myself in obtaining their approval through silence and obedience. And I remember exactly what he said to me when I left. On June 4, 1999 my headmaster said to me, "Saint James has really changed you. You've really calmed down a lot. You've become a real lady." I finally gained his approval, but at what cost? Even then, when I was leaving, I could not find the voice to scream at him and tell him how deeply he had hurt me. I did not have the voice to tell him about all the pain he had brought me. I did not have the voice to tell him that I would have forfeited all of the "ladiness" I had gained over six years if I could have my voice back. Saint James taught me to bottle my emotions, because whenever I was open with them I would get in trouble.

A typical Victorian family Essay

â€Å"We don’t live alone. We are all members of one body. We are responsible for each other. † What is Priestley’s main aim in ‘An Inspector Calls? ‘ How successful was he? It year was 1945 when J. B Priestley created his masterpiece, An Inspector Calls. He set the play in 1912 like a typical Victorian family, the male of the family ruling the rest. He intended the play to be viewed by all but I don’t think he expected it to still be played today. The play has a very important message inside. I think the message is that we have to be careful in what we say to others because without us knowing, we could have a negative impact on whoever it is directed to. The play is designed like a detective style. It has the Inspector interrogating the suspects to try and piece together the clues into the suicide of Eva Smith. As well as the play being educational, Priestley made it entertaining so more people would watch the play closely than if it was just educational. Also more people, I think, would go and read it. Every one of us has an individual role into the way we live. We could choose to ignore the wellbeing of each other and bully every one or we could choose to live in peace with every one and live in peace with them. Society is an important thing. Without order, we could all live in fear as many people try to rule our life. When we are in PSD, our teachers are trying to educate us the important rule of respecting each other and their things. Their things could be anything from their cars to their bodies. We need to treat them as we would like to be treated back. We have all got responsibility to respect each other as we would like to be respected. The Characters involved in the play are: Mr Arthur Birling, Mrs Sybil Birling, Miss Sheila Birling, Master Eric Birling, Mr Gerald Croft, Inspector Goole and Miss Eva Smith Mr Arthur Birling in the play is described as being an arrogant, stubborn man. His view of what had happened to Eva in the play is like he wasn’t interested that a fellow human had died from what he had done. He was more bothered about how he thought the people of Brumley would think of him if they saw the Inspector talk to him about a suicide. He tried, several times in the play, to discourage the Inspector blaming him by saying that he was the Lord Mayor of Brumley or that he is the owner of the company Birling and Co. â€Å"Well I only did what any employer might have done. † I put this in because it shows that Mr Birling is only interested in his business and he’s not interested in any of the workers.

Social Media Goals How to Set Them (And Crush Business Objectives)

Social Media Goals How to Set Them (And Crush Business Objectives) With all the time and money that your team invests into your social media marketing, wouldn’t it be nice to prove beyond a shadow of a doubt that your strategy is working? You first need to set right social media goals to help drive progress toward real business objectives. Then, youll be able to show your organization (or your clients) that their investment in social media marketing is  paying off. In this blog post you’ll learn: How to create attainable S.M.A.R.T social media goals. How to find the data you need to measure progress toward your goals. How to organize and record the data to prove your efforts are on track. How To Set Social Media Goals To Crush Your Business ObjectivesBefore You Start, Download Your Social Media Goal Kit Weve put together two templates to make applying the advice in this post easy: S.M.A.R.T Goals Worksheet to map out your goals and KPIs. Social Media Metrics spreadsheet template to record your weekly, monthly or quarterly data all in one place. Download em both now, and then well move on. Determine Which Channels You’re Going To Focus On The first part of your goal-setting process involves determining which social media channels to focus your efforts on. How do you know what channels to choose? Some qualifications that you may way to think about include: Where do we have the most active social presence? Where do we see the most potential for growth? Where is our competition the most successful online? Using those questions you should be able to prioritize which are most important. Which social media channels is your brand focusing on?Create Your S.M.A.R.T Goals The second part of creating your social media goals involves creating goals that are Specific, Measurable, Attainable, Relevant and Time-Bound. The goals that you create need to be able to have a numerical value attached to them in some shape or form. For example, let’s break down the S.M.A.R.T specifics of the following goal: I want to add 5,000 Facebook followers to my total count by the end of 2017. This goal statement is: Specific: I want to gain 5,000 Facebook followers. We know exactly what we need to do in order to mark this goal as done. Measurable: 5,000 followers is a measurable value Attainable: If my Facebook followers are at 0, gaining 5,000 followers within a short amount of time, is a bit of a long shot, however, if you have a longer period of time (6 months or more) 5,000 followers is more attainable. Relevant: Is Facebook a strong social media channel that is garnering a lot of website visits or audience interaction? Is it worth the team’s time to invest in getting those extra followers? Time-Bound: The goal of gaining 5,000 followers needs to be met by Q4 of 2017. Your team now has a deadline. Each goal that you create can be recorded in the social media goals kit that you downloaded earlier: But if you need some help brainstorming S.M.A.R.T goals that you’re team wants to reach, we’ve broken down a couple of common goals and how to find the data you need to track progress toward them. Here's how set achievable social media goals (and track your progress towards them)Which Social Media Marketing Goals Should I Focus On? These next set of goals are broken down into categories: Traffic, Conversion  Increases, and Brand Awareness.  Your team can decide which metrics and goals to create in order to best achieve your overall business goals. But what do these categories mean? Traffic: How many of your followers are going from your social channels to your website? Conversions: How often are you followers following through and completing a set action Brand Awareness: How many people are aware of your brand and interacting with you on social media? For example, if one of your overarching business goals is to increase your customer base by 50%, then it would make sense to create goals that will help drive your social media followers to your website, as that traffic contributes to increasing your overall customer base. Recommended Reading: How to Get More Social Media Followers With 30 Awesome Tips Drive Traffic To Your Website What does it mean to create goals that drive traffic to your website? Targeting metrics like: How many of my followers or visitors from my target social media sites are visiting my website? What landing pages are my followers going to from my social sites? How long are they staying on my website or what is my bounce rate? What is the overall traffic percentage coming from social? Tracking these metrics are a great way to figure out where the traffic from your social channels is ending up on your website. If you can figure out where your audience is going, you can see where they’re stopping in the purchase process or what’s driving them all the way to a sale. So let’s break down this first goal. How many of my followers or visitors from my target social media sites are visiting my website? The first thing you’re going to want to do is open Google Analytics. Tracking tools like Google Analytics will help you track your traffic as it moves from your social sites. If you don’t have Google Analytics set up yet, check out this article from MOZ  or the Google  help center  to get started. Open your Google Analytics account and select Acquisition: Under Acquisition,  click through  Social Overview: The next step will be to set the dates in the top right-hand corner  of your screen  and adjusting your date range: Then, you'll be able to see all your referral traffic per social media channel for your selected time period. By clicking into each social network, you can see your top landing pages for each one, too: The numbers next to your top sites are the number of sessions that have occurred from the social site and the percentage of overall session per channel. You can record those numbers in your metrics tracking sheet: Are website visitors sticking around? Calculating your bounce rate is a great way to see if the content that you’ve created on your web pages is causing your audience to stay on your site or bounce right off the page to another one. Finding data to calculate your bounce rate can be complicated so let’s walk through how to find the data you need. Open your Google Analytics and select Behavior: From Behavior select Site Content and then Landing Pages: Then right next to your sidebar in the middle of your page is an option labeled Primary Dimension. Next to Landing Page should be Other which if you click on it will pull up a drop-down menu: You’re going to want to change the Other by selecting Acquisition then Sources. This will allow you to see the bounce rate coming from your social media channels: Now to find your social media pages you may have to click through to find them all but your bounce rates should be listed among the other statistics in your feed: As you collect your bounce rate metrics you can record them in your metrics tracking worksheet: How much traffic is social media contributing to your website traffic overall?  The final metric that you’re going to learn how to track is the percentage of traffic that social is contributing to your overall website traffic. Open Google Analytics and select Acquisition, then Channels: In the list that is generated, there should be an option that says Social. This section will calculate all of the traffic that has come from your social media channels over a specific area of time: You can keep track of your overall traffic percentages in your metric tracking worksheet: Accurately Determine Your Conversions From Social Media Now that you’ve determined how to track your website traffic, let’s move on to how to track conversions from your social media pages. What do conversion metrics look like to your team? It could be answering the following question: How many signups or conversions are happening on our website? While these metrics seem impossible to track, you can find that data you need. It’s just going to take some time and a lot of effort. How many conversions are coming from the traffic from my social media channels?  We’re going to take another dive into Google Analytics. Go to your analytics home page and select Acquisition: From Acquisition select Social and then Conversions: From their you will be able to see your conversion numbers per channel and how many conversions have been generated per channel: Now you may not see a dollar amount for those conversions. Why? Because you need to assign a goal and amount to each conversion. This process can be a bit complicated. For each URL that you are tracking you need to assign a dollar value to that conversion. For example, if you have a thank you for purchasing x product page, every time that URL surfaced you would know that you sold a certain amount of money. The easiest way to set up these URLs is to create goals in your Google Analytics. This process is outlined in this post from the Google Analytics  help desk. Once you have your goals set up and your values assigned for those goals you can begin to record them in your metrics tracking sheet: Accurately Gauge Your Engagement The last set of metrics that you can track revolves around brand engagement and how your followers are interacting with you on your social media channels. Some questions that you may want to answer with your data include: What is our follower growth? How many people are we reaching on our target social channels? How many mentions, shares, and comments are we getting? Tracking metrics like these allow you to gain insight into how your audience is interacting with you and how you can interact and create connections with them. The great thing is that most of these metrics can be found all in one place on each social channel. Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions Facebook Find your current number of followers on your page: Track your follower growth over time by going to your insights  tab and clicking on followers: To find, reactions, comments, shares and the reach of your posts, go to your Insights tab and click on Posts: Keep track of the data you need in your metrics sheet: Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter To find your current followers, check the information section of your profile. To find your follower growth, select Analytics  and then Audience: To find data on your impressions, engagements and engagement rate, click tweets  in your analytics bar: To get an even deeper break down of your analytics per tweet, click View Tweet Activity: Record that data in your metrics tracking spreadsheet: Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Instagram To find your followers, check the information section of your profile: To find your follower growth scroll down the Insights tab: To get the metrics on your reach, follower change, website clicks and more you can scroll through the Insights tab: To get even more insights per post, click see more  in the posts tab and click on the post you want to see more in-depth analytics on: Those metrics can be recorded in your metrics tracking sheet: Recommended Reading: Everything You Need to Know About Instagram Analytics (+4 Free Tools) LinkedIn To find your current follower count, click into the information section of your profile. (Like you’ve done with every other profile so far): To find follower growth click Manage Page and select Analytics: Scroll down to Followers: To find more information on your impressions, interactions, followers gained and clicks on post: Keep track of your metrics in your metrics tracking sheet: Pinterest To find your Pinterest followers click the information section of your profile. It’s important to note with Pinterest, there is no graph to track your followers. You’re going to need to track your followers through the information section of your Pinterest profile: To find information on your impressions, clicks, saves and pin type per pin: To find information on your impressions, clicks, saves, and number of pins per board: Track your metrics in the metrics tracking sheet: Recommended Reading: How to Improve Your Pinterest Engagement Tactics With These 15 Tips Google+ Google+ is a bit of a beast when it comes to tracking your brand engagement metrics because it’s difficult to know where to look for the data you need. Fortunately, our friends at Steady Demand created this detailed guide on Google+ analytics. Give it a read, and you’ll learn everything you need to know. And if you're tracking Google+ metrics, we left space for you to record them in our metrics tracking worksheet. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media Setting Your Baseline: What's Your Standard Social Media Marketing Performance? Now that you know where your metrics are for each social channel and where to record them you can begin to develop your baseline. The baseline is the starting number that you will determine the growth rate of your goals. For example, if you had 1,000 Facebook followers and you wanted to grow that number by 25%, you would take 25% of 1,000 since that is your base number. The easiest way to do this is to track all of your social media metrics at the volume you’re going to record them at (daily, weekly, monthly) for the past six months. Let’s go back to our follower example. Say from June 2016 to January 2017 we saw the following increases in followers on a month by month basis: June: 200 July: 300 August: 500 September: 550 October: 625 December: 900 January: 1,000 You would then take the increases for each month, which are: 100 followers 200 followers 50 followers 75 followers 275 followers 100 followers And average out that number: 1000+200+50+75+275+100 / 6 = 133.33 So your baseline growth for those 6 months is 133.33 followers and your baseline is 1,000.

Horatio in Hamlet essays

Horatio in Hamlet essays William Shakespeares Hamlet is the story of a man whose faith in mankind has been destroyed. Hamlet has lost his father in a scandalous murder, and consequently his mother in the marriage that came as a result of this murder. As he works to avenge his father, Hamlet turns to his friends for comfort and advice, but out of all of the main characters in the play that Hamlet chooses to confide in, Horatio is the one who will prove to be the most loyal, level-headed, and trustworthy. We are introduced to Horatio in the first scene of the play. The events that night at the castle show the reader how respected Horatio is, and how he approaches difficult situations in a cool, intelligent manner. He is asked by the guards to serve as witness to the apparition because his honesty and wit are well esteemed, and the guards believe that if Horatio verifies this unusual event, then it is far more convincing to those who havent witnessed it themselves. They also feel that he is the best one to speak to the apparition since he is educated and can speak with the intimidation that is required to discover the purpose of the ghosts visit. If thou art privy to thy country's fate... O, speak! Or if thou hast uphoarded in thy life Extorted treasure in the womb of earth... Speak of it, stay and speak! (I.i.133-9). He is strong and brave as he confronts the ghost. Horatios loyalty is demonstrated when Horatio becomes the one who informs Hamlet about the appearance of his fathers ghost. Later, when the ghost appears to Hamlet, Horatio pleads with him not to follow because his genuine love for Hamlet doesnt allow him to see Hamlet enter into any potentially dangerous situations, especially with a ghost even if it is Hamlets father. As the play unfolds, Horatio continues to prove his loyalty to Hamlet. In the second scene of the third act, Hamlet asks Horatio for help as he plans to stage a play for th...

Health Economics Essay Example | Topics and Well Written Essays - 500 words - 1

Health Economics - Essay Example For instance, high level of technology, decrease in the cost of production, decrease in profit obtained from other goods, and an increased number of sellers in the market will shift the curve to the right side of equilibrium. All these factors will lead to a decrease in price of the drug in question since very little cost is used in production (Taylor & Weerapana, 2011). On the contrary, Mankiw (2011) argues that if the price of inputs increases, cost of production of other goods increases, level of technology diminishes, and the number of suppliers in the market reduces, then it is expected that price of the commodity increases. These factors will shift the supply curve on the left side of the equilibrium side as a result of negative change in the market prices. Additionally, increased prices of the drug will lower its demand since very few people will be able to purchase it. On the other hand, demand curve will be affected by a several factors. For example, increase in the expected value of the good, increase in the value of a substitute, decreased price of the complementary good, increase in the number of the potential consumers and increased earnings of the consumer will lead to increased demand. This will lead to the equilibrium shifting to the right. This will lead to increased value of the drug. Moreover, when there is a decrease in expected value of the commodity, increased value of the complementary commodity, a decrease in the price of the substitute; decreased number of potential consumers and decreased income of the consumer will lead to a downward change of the curve or the curve shifts to the left hence less demand. This decreases the price of the certain drug and supply will be down. Decrease in demand leads to flooding of a certain good in the market (Arnold, 2008). Several factors impact the degree of supply curve or demand curve shift (Graves & Sexton, 2006). First, monopoly or production

Incorporate Essay Example | Topics and Well Written Essays - 250 words

Incorporate - Essay Example This price that the option is offered is referred to as a â€Å"grant† price. This â€Å"grant† price is usually the market value of the shares at the time the employees are granted that opportunity to receive the stock option. Those employees that have received the grant hope that the market value of the shares will later increase and thus benefit from the grant. This program is perceived as a flexible way of sharing the company’s ownership with employees. This thus calls for high performance of employees as they feel attached to the company they are working for. It also attracts and retains a motivated workforce. However the option is not a strategy that would work for a company that its future is not certain as members and staff off the company would take that opportunity to sell their shares to avoid total loss of their investment. This can be valued by using the information of the company’s annual report. Using HP as our case study we begin by valuing the employee stock options using the black-Scholes option pricing method. To calculate the black-Scholes value, we combine the information with our estimates of the following

Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay Example This article takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the company seems to have benefited from effective marketing strategies, it is clear that the company is still facing a great threat from companies that have engaged more effective strategies in pushing their products within different market segments.   Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile parts (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The company’s vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, marketing has been an important part of its organizational strategies as embedded in its mission statement. The company’s mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considera bly affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.

Strategic Management and Strategic Competitiveness Essay Example for Free

Strategic Management and Strategic Competitiveness Essay What started as a store geared towards the rugged outdoorsmen has grown into one of leading retailers for the upscale college student as well as the adventurous young adult with a fashion to go along with their adventure. Abercrombie Fitch (AF) sells a variety of casual sportswear apparel, including shirts, graphic t-shirts, jeans, shorts, and sweaters, as well as perfumes/cologne and personal care products, and accessories for both sexes and children. As of February 1, 2014, the company operated 843 stores in the United States and 163 stores outside of the U. S. (SEC, 2014). With a footprint this large in the outdoor apparel it only made since to look into the e-commerce market to continue to expand and grow their business. Strategic management deals with decisions a company makes to stay afloat and have a competitive advantage. Over the past years, AF has encountered a few financial setbacks brought forth by turbulent economic times and a controversial advertising campaign that not only affected sales, it drew negative publicity and sometimes not all publicity is good publicity. If, however, the leaders of the organization can make good tactful and strategic moves, this company might be able to turn around and be profitable. Globalization and Technology AF understood that in order to be competitive, they must venture overseas and do it wisely as well as strategically. Companies that take the chance on foreign opportunities are often met with challenges set forth by governments, including local sourcing requirements, tariffs and restrictions on foreign direct investment. Not only must the area be able to support the new business, AF had to make sure any other requirements from local areas are met. This may be why competitors American Eagle Outfitters Inc. and J. Crew Group Inc. had not made the move. Despite the challenge, Abercrombie took their business overseas in 2007, starting in London (Eaton, 2013). At that time, Gap Inc. was the only major competitor overseas, with one hundred sixty eight stores internationally. Having the information available that Gap Inc. has been successful, allowed for AF to save on financial resources of placing stores in certain areas. Knowing that Gap Inc. stores were making profit then AF stores should make a profit in the same area. The  company capitalized on this opportunity, and it paid off. The company recorded revenues of $3,318.2 million during the fiscal year ended January 2007, an increase of 19.2% over 2006. The operating profit of the company was $658.1 million during fiscal year 2007, an increase of 21.3% over 2006. The net profit was $422.2 million in fiscal year 2007, an increase of 26.4% over 2006. The company has made over $7 million in the current year with direct to consumer sales (Abercrombie Fitch, 2007). Bringing the product to the consumers’ fingertips allows for them the opportunity to shop from their couches, beds, or even workplace and have their items delivered to their homes. The world of e-commerce has helped AF solidify itself as a leading outdoor clothier. Dramatic changes in technology have occurred rapidly over the last ten years. As noted in the textbook, â€Å"personal computers, cellular phones, artificial intelligence, virtual reality, massive databases, and multiple social networking sites are only a few examples of how information is used differently as a result of technological developments† (Hint, 2012). With such advances over the past decade, there has been an increased focus on online sales in order to remain competitive. Multichannel shopping has enabled companies to expand margins and tap into new and emerging markets including China, the leader in use of Internet sales channels (PricewaterhouseCoopers, 2013). Abercrombie has a good online store, accessible to both domestic and international consumers which expand the number of customers dramatically compared to brick and mortar stores only. Abercrombie plans to improve their direct-to-consumer operations by upgrading their website and offering, an assortment of web exclusive styles, by making the items web exclusive it brings those consumers that would not normally use e-commerce to their website and allows them to gather information about their consumers to continue to target the correct demographics. Abercrombie also plans on improving mobile capabilities, expanding international language and payment options. This will enable Abercrombie to be more marketable to the online environment and easily available by any consumer worldwide. Industrial Organization Model and Resource-Based Model The industrial organization (I/O) model describes how above-average returns are earned when companies use the information gained from the external  environment to target a specific area within the industry and apply a winning strategy. Recognizing that 2013 was not a good year financially, AF created specific objectives to help improve investment capital. These objectives (recover productivity and profitably in US stores, improve international growth, increase direct to consumer sales and reduce expenses) will enable the organization to look within each area and focus on improving those areas and begin making a profit. AF has a plan and upon proper implementation the company should begin to see a positive as well as above average return. The textbook explains that the resource based model, â€Å"assumes that each organization is a collection of unique resources and capabilities. The uniqueness of its resources and capabilities is the basis of a firm’s strategy and its ability to earn above-average returns.† (Hint, 2012) At one point AF tried to use their elite and upscale brand as an enticement, making clothing for those wear a size â€Å"large† or lower. Chief Executive Michael S. Jeffries—according to Business Insider—had a core marketing strategy that exclusive sells and that including everyone would make his business â€Å"boring.† (Business Insider, 2013). The â€Å"no plus size† strategy proved not only unsuccessful, but disastrous. It is not uncommon for small boutique stores to attempt to cater only to a particular crowd, however for a major chain store like Abercrombie Fitch making that decision alienated a good portion of the profit potential because of Chief Executive Michael S. Jeffries’ decision. AF reported a quarterly drop in same-store sales for the seven quarters straight, and its stock price fell 10.4 percent (Business time, 2013). Vision Statement and Mission Statement of the Corporation Abercrombie and Fitch focuses upon high-quality merchandise that compliments the casual classic American lifestyle. The organization uses this statement to not only help define how Abercrombie and Fitch do business, but what the company is trying to sell to the consumer. Many consumers around the world understand and accept they will not live in America but if that consumer can somehow have a piece of America in his/her closet through the classic American lifestyle being offered by Abercrombie and Fitch then the person will purchase what they want. The Abercrombie and  Fitch brand is as much about the company and what is provided to the consumer as the actual shirt on the persons back. A person see the words Abercrombie and Fitch across a shirt it will make those around think about where the person made his/her purchase and does that person remind them of themselves and want that same brand. How Stakeholders Impact The Overall Success Of This Corporation. There are many types of stakeholders and each one adds value to and can affect the outcome of an organization. For this paper, three types are focused on – capital market, product market and organizational. Capital market stakeholders are the shareholders. Shareholders have an invested financial interest in the firm’s standing. Shareholders always want the company to make a profit and continue to grow so that their financial interest continues to grow. Product market stakeholders are the customers – those who are interest in the product being sold. Customers not only want the latest and trendiest fashions they also love the brand that is associated with Abercrombie and Fitch. That brand loyalty will keep the shareholders happy and continue investing their profits into the company, which can in turn produce more for the consumer. Organizational stakeholders are the internal workers – employees and management. Employees are the management, supervisors, and laborers who expect a positive work environment where they can grow and gain knowledge. With good working conditions, outstanding organization to work for, and strong benefits package. Abercrombie and Fitch is a strong organization headed in the right direction using advanced technology and expanding beyond the borders of the United States. By taking the brand international, allows for a stronger market share and more profit. Great strategy must always be used when expanding beyond an organization’s normal area of control. Government to include federal, state, local, and international will affect potential growth with possible tariffs or other unforeseen expenses. Having the ability to use the unique brand and capabilities of Abercrombie and Fitch will allow them to move into the future with a strong business plan that will bring positive profits. Abercrombie and Fitch mission/vision statement is more than a way to shape the business it is a brand that consumers want. That want allows for Abercrombie and Fitch to remain relevant going forward. Stakeholders are the driving force in any business and shareholders want profits, consumers want products, and employees want a comfortable lifestyle. References Abercrombie and Fitch. (2014). Form 10-K 2014. Retrieved from SEC EDGAR website http://www.sec.gov/edgar.shtml Abercrombie Fitch Begs the Fat Kids for Another Chance. (2013) Business time. Retrieved from http://business.time.com/2013/11/06/abercrombie-fitch-begs-the-fat-kids-for-another-chance/ Abercrombie Fitch Refuses To Make Clothes For Large Women. (2013) Business Insider. Retrieved from http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5#ixzz2z3gtRZA4 Company Overview 2007. Abercrombie Fitch SWOT Analysis, p. 4, Business Source Complete, EBSCOhost Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (2012-01-01). Strategic Management: Concepts and Cases: Competitiveness and Globalization (Page 11). Cengage Textbook. Kindle Edition. SECTION D100 Simon Fraser University. (n.d.). Retrieved from http://www.sfu.ca/~sheppard/478/syn/1137/G_E_1137.pdf United States Of America: Abercrombie Fitch announces (n.d.). Retrieved from http://www.fibre2fashion.com/ news/apparel-news/newsdetails.aspx?news_id=160117

Business plan for a Korean and Japanese restaurant

Business plan for a Korean and Japanese restaurant The purpose of this business plan is to justify the startup of a high-end Korean and Japanese restaurant in the Carrolton, TX area. Sushi Nara will have one owner and the legal structure will consist of a sole proprietor. Sushi Nara will be located in 2625 Old Denton Rd. #200 Carrolton, TX 75007. Sushi Nara will provide a high class Korean and Japanese cuisine. Based on projected income and financial analysis included in this business plan, Sushi Nara will be successful. There is a high demand for healthy food, especially Asian cuisine like Korean and Japanese cuisine in the Dallas area due to the lack of similar business available. We look forward to the future at Sushi Nara. We expect in five years that demand for our specialized service will grow in other areas to justify opening several restaurant owned franchises in other areas. Sushi Naras specialized service, distinctive logo, slogan Top quality Top Service, reputation for customer service will provide a tough to beat competitive edge. The owners have earned Bachelor degrees of business, and have extensive experience in business management and operations from past years of work experience. Management and Organization Plan Sushi Nara, Korean and Japanese fusion restaurant, has a mission that to provide outstanding Korean and Japanese cuisine to Korean community in Dallas, Texas. Sushi Naras specialized service, distinctive logo, and slogan Top Quality and Top service, reputation for customer service will provide a tough to beat competitive edge. Sushi Nara is committed to becoming Dallass premier Korean and Japanese restaurant. Dedication to building relationships is based on our honesty, service, and accountability. Sushi Nara is also committed to exceptional customer satisfaction. Location Sushi Nara is located in a Korean town in Carrolton, TX. The address is 2625 Old Denton Rd. #200 Carrolton, TX 75007. The 3,400 square foot building was built specifically for the commercial property. The entire building is serviced by a Korean retailer and whole seller. Sushi Nara maintains 11am to 9pm, on Tuesday to Sunday. Company mission At its core, Sushi Nara provides for the Korean traditional cuisines, Japanese cuisines, traditional Korean Soju, and Japanese Sake. Restaurant provides to customer with an outstanding quality sushi, sashimi, and Korean cuisine in one place. To provide high quality food, we do not use chemical ingredients and frozen products. Company Vision Eating healthy! Korean and Japanese cuisine at one place! Today there are many concerns regarding to our health and many experts advising us how we should eat. We must pay close attention to our diets, but eating well should not only benefit your body, but your mind as well. We, Sushi Nara, believe that of all the ways that people can eat, Korean and Japanese Cuisine are the healthiest and safest diet. We are going to start Sushi Nara so that people might learn how to eat a healthy diet. As native Koreans, we have the benefit of understanding traditional Korean cuisine and quickly saw that there were many Korean dishes we could introduce to westerners. Product The service that Sushi Nara is going to offer is one in which it makes your dining better and healthier. We want to treat our guests with respect so that it makes their dining more enjoyable. Sushi Nara will be providing services for dining such as: Korean cuisine, Japanese cuisine, and traditional alcohols. A typical Korean meal usually consists of one main dish, generally meat or fish, and a wide range of tiny side dishes as appetizers or Ban Chan. Kim Chi, a spicy fermented cabbage dish highly seasoned with garlic and red pepper, is served at virtually all meals and is probably the best known Korean Ban Chan. A typical Korean meal usually consists of sushi, sashimi and teriyaki. Two very popular meat dishes are Gal-Bi, and Bul-Goki which are marinated in a delectable sauce and grilled over an open flame. Soups are also another Korean staple at mealtimes. A popular soup is Man Du Guk, a tasty dumpling stew in a seasoned beef broth. Another favorite is Bi-Bim-Bab, which usually makes for a hearty meal on its own, with just a few appetizers. Bi-Bim-Bab starts with rice in a big bowl, and is topped with assorted vegetables and mixed with a spicy bean paste. This dish can be served with shreds of beef or without. Sushi is a Japanese dish consisting of cooked vinegary rice which is commonly topped with other ingredients, such as fish or other seafood. Sliced raw fish by itself is called sashimi, as distinct from sushi Organizational Structure and Human Resources Sushi Naras legal structure is sole proprietorship. Sushi Nara has 4 full time employees and 3 part time employees. Sushi Nara categorizes employees into four types of labor, Director, Receptionist/Casher, Kitchen employee, and Customer Service. These categories are determined by position education and experience requirements. Director has all responsibility of restaurant not only financial problems, customer service, advertising but also recipe and food quality, but usually executive director is going to be to greet customers and to check customers bill at the front desk. Receptionist/Casher has responsibilities about dining appointment, check bill, and customer greeting. Kitchen employee has responsibilities about cooking, food supply purchasing, food quality and everything inside the kitchen. Customer service has responsibilities about customer satisfaction during food serving. Director/Owner 1Organization Structure Kitchen employee 2 (Chef 1) (Assistant chef 1) Receptionist/Casher 1 Customer service 3 Human Resource Requirements Director/Owner The person who has knowledge of general business. Receptionist/Casher The person who has an accounting Knowledge The person who with no contagious diseases Kitchen Employee The person who has a license of Korean and Japanese cuisine The person who has chef experienced at least three years The person who has and honest and diligent attitude The person who with no contagious diseases Customer Service The person who with no contagious diseases The person who has a customer service mind The person who has honest and diligent attitude Marketing Plan Industry Outlook According to National Restaurant Associations 2010 Restaurant Industry Forecast, economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010. Sustainability, health and nutrition will be the top trends on restaurant menus this year. Seventy percent of consumers say they are more likely to visit restaurants that offer fresh produced food, and nearly three out of four say they are trying to eat healthier in restaurants now than they did two years ago. Target Market A stores success often depends on how carefully its target market has been identified. Our main targets are Korean customers who live in Dallas and nearby states. Dallas is one of the most important cities to Korean society in US. According to The Korea Embassy in Houston, officially 148,000 Korean people live in Texas. There are a lot of Korean wholesale stores in Carrolton, TX and on Harry Hines Blvd in Dallas. Usually, Dallas covers business supply to Korean retail store, located in Oklahoma, Mississippi, Louisiana, and Arkansas. Customer Profile Primary customers will be: A Korean and Japanese family who lives in Dallas and age range are twenty to seventy. Korean goods retailer who lives in out of Texas such as Ok, AR, and LA. Secondary customers will be: American customer who likes Korean and Japanese cuisine. Competitive Environment According to Yellow Pages, there are only 13 Korean restaurants and 88 Japanese restaurants In Dallas area. But, there are a few restaurants that serve Korean and Japanese dishes at the same time. So, we focus on Korean and Japanese restaurant at the same time, for as I do this, our restaurant can meet the customers needs, they want to eat Korean dishes and Japanese dishes in one place. This will allow for the creation of a great deal of customer awareness and brand loyalty, erecting significant barriers to entry for potential competitors. Here are our competitors. Korea House Gui Korean Japanese Bistro Bar Omi Korean Grill Bar Todamgol Direct Competitor Restaurant Name Menu Distance/Address Price range Korea House http://www.koreahousedallas.com/ Korean and Japanese cuisine Within 8 miles/ 2598 Royal Ln. Dallas, TX 75229 Korean dishes $12- $20 Japanese dishes $20- $90 Gui Korean Japanese Bistro Bar http://www.guirestaurant.com/ Korean and Japanese cuisine Within 15 miles/ 2719 McKinney Ave Dallas, TX 75204 $10 ~ $30 Indirect Competitor Restaurant Name Menu Distance Price range Omi Korean Grill Bar http://www.omikoreangrill.com/ Korean cuisine Within 0.1 miles/ 2625 Old Denton Rd Carrollton, TX 75011 $8 ~ $33 Todamgol Korean cuisine Within 0.1 miles/ 2625 Old Denton Rd., Ste. 310 Carrollton, TX 75007 $8 ~ $20 SWOT Analysis Price strategy Sushi Nara will be offered at the following prices.  Our Korean cuisine price is a little bit superior then our competitors price, but our Japanese cuisine price is inferior then our competitors price, for we use good ingredients for customers health. Korean Traditional Meal starts ten dollar to twenty dollar. Sushi starts fifteen dollar to twenty dollar. Sashimi starts twenty dollar to one hundred dollar. Korean traditional alcohols start nine dollar to fifteen dollar. We offer money back guarantee If customer who does not satisfied food quality. We will do re-dish or refund your money. We offer ten dollar gift card when you visit 10 times. Advertising and Promotion Strategy For the first year, Sushi Nara will use word of mouth advertising by meeting with friends and business associates on a regular basis. Promotion of Sushi Nara will also do by attending meetings and networking with the Korean Society of Dallas. Also we will advertise on three different types of Korean daily news papers, seven different types of Korean weekly news papers, and Korean social TV network. We will create our own commercial through Korean social broadcasting to attract the television viewers. We are also trying to expose our service placing flyers in local grocery stores and placing ads in the local newspaper to attract the readers. Once business gets going we will also be providing discount coupon and special offers when the customer chooses Sushi Nara. Adverting on Korean news paper and Korean social TV network Flyers Discount coupon Special offers (ex. birthday special) Market Penetration Strategy At Sushi Nara our main target market is reaching out to middle to upper income customers, Korean community, and who interested in healthy food about Korean and Japanese cuisine. Our service is affordable and convenient to our customer. Sushi Nara wants to make sure that we keep our pricing in the mid to upper range to attract customers. Keeping our price reasonable will create a higher profit margin for the service that we are providing along with attracting more potential customers. As the market is continuously changing, we will be adding a new menu to adapt market changing. We treat our customer like a family. 30% of our profit will be invested to improve our restaurants environment. We will use fresh product We will focus on quality We will use Original Korean/Japanese recipe (No modify) Facility Plan Facility Description The restaurant at 2625 Old Denton Rd. #200 Carrolton, TX 75007 is a 2400 Square foot space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes issues are all in order. New equipment and dining room furnishings will be purchased and installed by the general contractor. conveyor-belt sushi * 1 (10 people ) Table and four chairs * 8 (32 people) Table and eight chairs * 2 (16 people ) Total 58 seats available Used Commercial Stainless Steel 3027 Equipment Utility Stand Kitchen appliances Serving dishes Commercial Cooking Equip 36 Six Eye Range V36 OVEN Used Refrigerator Cooler Deep Fryers Japanese Cookware Japanese Kitchen Utensils Rice Cookers Sushi Display Case Teppanyaki Griddles Under counter Coolers x 1 Computer and Printer Used Ice Head Maker w/ Bin and Remote IRC830 Used McCann Coke Product 6 Head Soda Beverage Dispenser w/ Ice Bin Wine Buckets Stands x 10 Financial Plan Objectives We are expecting that sales of over $400,000 in first year. We are expecting that net profit over $100,000 in three year. Start-up Summary Sushi Nara has found the store location. Sushi Naras monthly rent cost is around $4,000 per month. We are expecting to set up the shop in time to begin turning back a profit by the end of month sixth and be profitable in the one year. The place which we selected is already surrounded by Korean shopping center, so there is a lot of customer traffic. So we plan to come up with a total of $90,000 in capital, plus a $100,000 guaranteed loan, to start up the restaurant. . Table: Start-up financial plan Sushi Nara Start-up financial plan Requirements Start-up Expenses Legal Form $3,000 Cleaning and Stationery $2,000 Other $1,500 Total Start-up Expenses $6,500 Start-up Assets Needed Cash Balance on Starting Date $88,500 Other Current Assets $100,000 Total Current Assets $188,500 Long-term Assets $0 Total Assets $188,500 Total Requirements $194,500 Funding Investment Investor 1 $90,000 Total Investment $90,000 Current Liabilities Accounts Payable $5,000 Current Liabilities $5,000 Long-term Liabilities $100,000 Total Liabilities $105,000 Loss at Start-up ($6,500) Total Capital $83,500 Total Capital and Liabilities $188,500 Sales Strategy Table: Sales Forecast Unit Sales 2011 2012 2013 Meals 28,080 33,000 38,000 Drinks 13,000 16,000 19,500 Other 310 450 700 Total Unit Sales 41,390 49,450 58,200 Unit Prices 2011 2012 2013 Meals $16.00 $16.00 $16.00 Drinks $2.00 $2.00 $2.00 Other $10.00 $10.00 $10.00 Sales 2011 2012 2013 Meals $449,280 $528,000 $608,000 Drinks $26,000 $32,000 $39,000 Other $3,100 $4,500 $7,000 Total Sales $478,380 $564,500 $654,000 Direct Unit Costs 2011 2012 2013 Meals $3.00 $3.00 $3.00 Drinks $0.60 $0.60 $0.60 Other $1.50 $1.50 $1.50 Direct Cost of Sales 2011 2012 2013 Meals $84,240 $99,000 $114,000 Drinks $7,800 $9,600 $11,700 Other $465 $675 $1,050 Subtotal Direct Cost of Sales $92,505 $109,275 $126.750 Human Resource Financial Plan Our restaurant will be consisting of seven peoples. As the Human resource financial plan table shows that each salary are considering inflation. Table: Human Resource Financial Pan Human Resource Financial Plan 2011 2012 2013 Director 60,000 61,000 62,000 Receptionist $42,000 $43,000 $44,000 Chef $54,000 $55,000 $56,000 Chef assist $30,000 $31,000 $32,000 Hall server $72,000 $75,000 $78,000 Other $14,000 $15,000 $16,000 Total People 7 7 7 Total Payroll $272,000 $280,000 $288,000 Break-even Analysis Sushi Naras break-even analysis is based on the average of the first financial year sales revenue for total product sales by meal and drink served, total cost of sales, and all operating expenses. Our total product sales are presented as per-unit revenue, per-unit cost, and fixed costs. We estimate that this break-even analysis numbers are not really the same as fixed cost, but these break-even analysis assumptions make for a better estimate of real risk. Table: Break-even Analysis Break-even Analysis (Monthly) Sushi Nara Sushi Nara Units Break-even Point 16,000 Sushi Nara Revenue Break-even Point $16,000 Sushi Nara Break-even point assumptions (Average) Unit Revenue $10.44 Unit Variable Cost $8.34 Estimated Monthly Fixed Cost $29,459 Projected Profit and Loss As the profit and loss table shows, we expect to become barely profitable in the second year of business, and to make an acceptable profit in the third year. Table: Pro Forma Profit and Loss Pro Forma Profit and Loss 2011 2012 2013 Sales $478,380 $564,500 $654,000 Direct Cost of Sales $92,505 $109,275 $126.750 Production Payroll $0 $0 $0 Other $0 $0 $0 Total Cost of Sales $92,505 $109,275 $126.750 Gross Margin $385,875 $455,225 $527,000 Gross Margin % 80.66% 80.64% 80.58% Expenses Payroll $272,000 $280,000 $288,000 Sales and Marketing and Other Expenses $15,000 $23,000 $33,000 Depreciation $1,000 $1,050 $1,103 Utilities $2,200 $2,260 $2,323 Payroll Taxes $41,300 $52,550 $60,500 Other $0 $0 $0 Total Operating Expenses $331,500 $358,860 $384,926 Profit Before Interest and Taxes 54,357 $96,365 $142,074 Interest Expense $10,000 $9,500 $8,250 Taxes Incurred $0 $6,890 $18,363 Net Profit $44,357 $79,975 $115,461 Net Profit/Sales 9.27% 14.16% 17.65% Projected Cash Flow The cash flow projection shows for three years Table: Pro Forma Cash Flow Pro Forma Cash Flow Cash Received 2011   2012   2013   Cash from Operations: Cash Sales $478,380 $564,500 $654,000 Cash from Receivables $0 $0 $0 Subtotal Cash from Operations $478,380 $564,500 $654,000 Additional Cash Received Non Operating (Other) Income $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $478,380 $564,500 $654,000 Expenditures Expenditures from Operations: Cash Spending $17,400 $19,800 $27,000 Payment of Accounts Payable $360,000 $410,000 $480,000 Subtotal Spent on Operations $377,400 $429,800 $507,000 Additional Cash Spent Non Operating (Other) Expense $3,500 $4,700 $6,800 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $500 $10,000 $15,000 Purchase Other Current Assets $0 $0 $0 Subtotal Cash Spent $381,400 $444,500 $528,000 Net Cash Flow $96,980 $120,000 $126,000 Cash Balance $185,480 $305,480 $431,480 Projected Balance Sheet The table shows projected balance sheet for three years. Table: Balance Sheet Pro Forma Balance Sheet Assets Current Assets 2011 2012 2013 Cash $185,480 $305,480 $431,480 Other Current Assets $100,000 $100,000 $100,000 Total Current Assets $285,480 $405,480 $531,480 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $1,000 $1,050 $1,103 Total Long-term Assets ($1,000) ($1,050) ($1,103) Total Assets $284,480 $404,430 $530,377 Liabilities and Capital 2011 2012 2013 Accounts Payable $35,000 $41,000 $53,000 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $35,000 $41,000 $53,000 Long-term Liabilities 100,000 $90,000 $75,000 Total Liabilities $135,000 $131,000 $128,000 Paid-in Capital $90,000 $90,000 $90,000 Retained Earnings ($15,123) ($45,000) ($50,000) Earnings $44,357 $79,975 $115,461 Total Capital $119,234 $124,975 $155,461 Total Liabilities and Capital $284,480 $404,430 $530,377 Net Worth $119,234 $124,975 $155,461