Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay Example This article takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the company seems to have benefited from effective marketing strategies, it is clear that the company is still facing a great threat from companies that have engaged more effective strategies in pushing their products within different market segments.   Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile parts (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The company’s vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, marketing has been an important part of its organizational strategies as embedded in its mission statement. The company’s mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considera bly affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.

Strategic Management and Strategic Competitiveness Essay Example for Free

Strategic Management and Strategic Competitiveness Essay What started as a store geared towards the rugged outdoorsmen has grown into one of leading retailers for the upscale college student as well as the adventurous young adult with a fashion to go along with their adventure. Abercrombie Fitch (AF) sells a variety of casual sportswear apparel, including shirts, graphic t-shirts, jeans, shorts, and sweaters, as well as perfumes/cologne and personal care products, and accessories for both sexes and children. As of February 1, 2014, the company operated 843 stores in the United States and 163 stores outside of the U. S. (SEC, 2014). With a footprint this large in the outdoor apparel it only made since to look into the e-commerce market to continue to expand and grow their business. Strategic management deals with decisions a company makes to stay afloat and have a competitive advantage. Over the past years, AF has encountered a few financial setbacks brought forth by turbulent economic times and a controversial advertising campaign that not only affected sales, it drew negative publicity and sometimes not all publicity is good publicity. If, however, the leaders of the organization can make good tactful and strategic moves, this company might be able to turn around and be profitable. Globalization and Technology AF understood that in order to be competitive, they must venture overseas and do it wisely as well as strategically. Companies that take the chance on foreign opportunities are often met with challenges set forth by governments, including local sourcing requirements, tariffs and restrictions on foreign direct investment. Not only must the area be able to support the new business, AF had to make sure any other requirements from local areas are met. This may be why competitors American Eagle Outfitters Inc. and J. Crew Group Inc. had not made the move. Despite the challenge, Abercrombie took their business overseas in 2007, starting in London (Eaton, 2013). At that time, Gap Inc. was the only major competitor overseas, with one hundred sixty eight stores internationally. Having the information available that Gap Inc. has been successful, allowed for AF to save on financial resources of placing stores in certain areas. Knowing that Gap Inc. stores were making profit then AF stores should make a profit in the same area. The  company capitalized on this opportunity, and it paid off. The company recorded revenues of $3,318.2 million during the fiscal year ended January 2007, an increase of 19.2% over 2006. The operating profit of the company was $658.1 million during fiscal year 2007, an increase of 21.3% over 2006. The net profit was $422.2 million in fiscal year 2007, an increase of 26.4% over 2006. The company has made over $7 million in the current year with direct to consumer sales (Abercrombie Fitch, 2007). Bringing the product to the consumers’ fingertips allows for them the opportunity to shop from their couches, beds, or even workplace and have their items delivered to their homes. The world of e-commerce has helped AF solidify itself as a leading outdoor clothier. Dramatic changes in technology have occurred rapidly over the last ten years. As noted in the textbook, â€Å"personal computers, cellular phones, artificial intelligence, virtual reality, massive databases, and multiple social networking sites are only a few examples of how information is used differently as a result of technological developments† (Hint, 2012). With such advances over the past decade, there has been an increased focus on online sales in order to remain competitive. Multichannel shopping has enabled companies to expand margins and tap into new and emerging markets including China, the leader in use of Internet sales channels (PricewaterhouseCoopers, 2013). Abercrombie has a good online store, accessible to both domestic and international consumers which expand the number of customers dramatically compared to brick and mortar stores only. Abercrombie plans to improve their direct-to-consumer operations by upgrading their website and offering, an assortment of web exclusive styles, by making the items web exclusive it brings those consumers that would not normally use e-commerce to their website and allows them to gather information about their consumers to continue to target the correct demographics. Abercrombie also plans on improving mobile capabilities, expanding international language and payment options. This will enable Abercrombie to be more marketable to the online environment and easily available by any consumer worldwide. Industrial Organization Model and Resource-Based Model The industrial organization (I/O) model describes how above-average returns are earned when companies use the information gained from the external  environment to target a specific area within the industry and apply a winning strategy. Recognizing that 2013 was not a good year financially, AF created specific objectives to help improve investment capital. These objectives (recover productivity and profitably in US stores, improve international growth, increase direct to consumer sales and reduce expenses) will enable the organization to look within each area and focus on improving those areas and begin making a profit. AF has a plan and upon proper implementation the company should begin to see a positive as well as above average return. The textbook explains that the resource based model, â€Å"assumes that each organization is a collection of unique resources and capabilities. The uniqueness of its resources and capabilities is the basis of a firm’s strategy and its ability to earn above-average returns.† (Hint, 2012) At one point AF tried to use their elite and upscale brand as an enticement, making clothing for those wear a size â€Å"large† or lower. Chief Executive Michael S. Jeffries—according to Business Insider—had a core marketing strategy that exclusive sells and that including everyone would make his business â€Å"boring.† (Business Insider, 2013). The â€Å"no plus size† strategy proved not only unsuccessful, but disastrous. It is not uncommon for small boutique stores to attempt to cater only to a particular crowd, however for a major chain store like Abercrombie Fitch making that decision alienated a good portion of the profit potential because of Chief Executive Michael S. Jeffries’ decision. AF reported a quarterly drop in same-store sales for the seven quarters straight, and its stock price fell 10.4 percent (Business time, 2013). Vision Statement and Mission Statement of the Corporation Abercrombie and Fitch focuses upon high-quality merchandise that compliments the casual classic American lifestyle. The organization uses this statement to not only help define how Abercrombie and Fitch do business, but what the company is trying to sell to the consumer. Many consumers around the world understand and accept they will not live in America but if that consumer can somehow have a piece of America in his/her closet through the classic American lifestyle being offered by Abercrombie and Fitch then the person will purchase what they want. The Abercrombie and  Fitch brand is as much about the company and what is provided to the consumer as the actual shirt on the persons back. A person see the words Abercrombie and Fitch across a shirt it will make those around think about where the person made his/her purchase and does that person remind them of themselves and want that same brand. How Stakeholders Impact The Overall Success Of This Corporation. There are many types of stakeholders and each one adds value to and can affect the outcome of an organization. For this paper, three types are focused on – capital market, product market and organizational. Capital market stakeholders are the shareholders. Shareholders have an invested financial interest in the firm’s standing. Shareholders always want the company to make a profit and continue to grow so that their financial interest continues to grow. Product market stakeholders are the customers – those who are interest in the product being sold. Customers not only want the latest and trendiest fashions they also love the brand that is associated with Abercrombie and Fitch. That brand loyalty will keep the shareholders happy and continue investing their profits into the company, which can in turn produce more for the consumer. Organizational stakeholders are the internal workers – employees and management. Employees are the management, supervisors, and laborers who expect a positive work environment where they can grow and gain knowledge. With good working conditions, outstanding organization to work for, and strong benefits package. Abercrombie and Fitch is a strong organization headed in the right direction using advanced technology and expanding beyond the borders of the United States. By taking the brand international, allows for a stronger market share and more profit. Great strategy must always be used when expanding beyond an organization’s normal area of control. Government to include federal, state, local, and international will affect potential growth with possible tariffs or other unforeseen expenses. Having the ability to use the unique brand and capabilities of Abercrombie and Fitch will allow them to move into the future with a strong business plan that will bring positive profits. Abercrombie and Fitch mission/vision statement is more than a way to shape the business it is a brand that consumers want. That want allows for Abercrombie and Fitch to remain relevant going forward. Stakeholders are the driving force in any business and shareholders want profits, consumers want products, and employees want a comfortable lifestyle. References Abercrombie and Fitch. (2014). Form 10-K 2014. Retrieved from SEC EDGAR website http://www.sec.gov/edgar.shtml Abercrombie Fitch Begs the Fat Kids for Another Chance. (2013) Business time. Retrieved from http://business.time.com/2013/11/06/abercrombie-fitch-begs-the-fat-kids-for-another-chance/ Abercrombie Fitch Refuses To Make Clothes For Large Women. (2013) Business Insider. Retrieved from http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5#ixzz2z3gtRZA4 Company Overview 2007. Abercrombie Fitch SWOT Analysis, p. 4, Business Source Complete, EBSCOhost Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (2012-01-01). Strategic Management: Concepts and Cases: Competitiveness and Globalization (Page 11). Cengage Textbook. Kindle Edition. SECTION D100 Simon Fraser University. (n.d.). Retrieved from http://www.sfu.ca/~sheppard/478/syn/1137/G_E_1137.pdf United States Of America: Abercrombie Fitch announces (n.d.). Retrieved from http://www.fibre2fashion.com/ news/apparel-news/newsdetails.aspx?news_id=160117

Business plan for a Korean and Japanese restaurant

Business plan for a Korean and Japanese restaurant The purpose of this business plan is to justify the startup of a high-end Korean and Japanese restaurant in the Carrolton, TX area. Sushi Nara will have one owner and the legal structure will consist of a sole proprietor. Sushi Nara will be located in 2625 Old Denton Rd. #200 Carrolton, TX 75007. Sushi Nara will provide a high class Korean and Japanese cuisine. Based on projected income and financial analysis included in this business plan, Sushi Nara will be successful. There is a high demand for healthy food, especially Asian cuisine like Korean and Japanese cuisine in the Dallas area due to the lack of similar business available. We look forward to the future at Sushi Nara. We expect in five years that demand for our specialized service will grow in other areas to justify opening several restaurant owned franchises in other areas. Sushi Naras specialized service, distinctive logo, slogan Top quality Top Service, reputation for customer service will provide a tough to beat competitive edge. The owners have earned Bachelor degrees of business, and have extensive experience in business management and operations from past years of work experience. Management and Organization Plan Sushi Nara, Korean and Japanese fusion restaurant, has a mission that to provide outstanding Korean and Japanese cuisine to Korean community in Dallas, Texas. Sushi Naras specialized service, distinctive logo, and slogan Top Quality and Top service, reputation for customer service will provide a tough to beat competitive edge. Sushi Nara is committed to becoming Dallass premier Korean and Japanese restaurant. Dedication to building relationships is based on our honesty, service, and accountability. Sushi Nara is also committed to exceptional customer satisfaction. Location Sushi Nara is located in a Korean town in Carrolton, TX. The address is 2625 Old Denton Rd. #200 Carrolton, TX 75007. The 3,400 square foot building was built specifically for the commercial property. The entire building is serviced by a Korean retailer and whole seller. Sushi Nara maintains 11am to 9pm, on Tuesday to Sunday. Company mission At its core, Sushi Nara provides for the Korean traditional cuisines, Japanese cuisines, traditional Korean Soju, and Japanese Sake. Restaurant provides to customer with an outstanding quality sushi, sashimi, and Korean cuisine in one place. To provide high quality food, we do not use chemical ingredients and frozen products. Company Vision Eating healthy! Korean and Japanese cuisine at one place! Today there are many concerns regarding to our health and many experts advising us how we should eat. We must pay close attention to our diets, but eating well should not only benefit your body, but your mind as well. We, Sushi Nara, believe that of all the ways that people can eat, Korean and Japanese Cuisine are the healthiest and safest diet. We are going to start Sushi Nara so that people might learn how to eat a healthy diet. As native Koreans, we have the benefit of understanding traditional Korean cuisine and quickly saw that there were many Korean dishes we could introduce to westerners. Product The service that Sushi Nara is going to offer is one in which it makes your dining better and healthier. We want to treat our guests with respect so that it makes their dining more enjoyable. Sushi Nara will be providing services for dining such as: Korean cuisine, Japanese cuisine, and traditional alcohols. A typical Korean meal usually consists of one main dish, generally meat or fish, and a wide range of tiny side dishes as appetizers or Ban Chan. Kim Chi, a spicy fermented cabbage dish highly seasoned with garlic and red pepper, is served at virtually all meals and is probably the best known Korean Ban Chan. A typical Korean meal usually consists of sushi, sashimi and teriyaki. Two very popular meat dishes are Gal-Bi, and Bul-Goki which are marinated in a delectable sauce and grilled over an open flame. Soups are also another Korean staple at mealtimes. A popular soup is Man Du Guk, a tasty dumpling stew in a seasoned beef broth. Another favorite is Bi-Bim-Bab, which usually makes for a hearty meal on its own, with just a few appetizers. Bi-Bim-Bab starts with rice in a big bowl, and is topped with assorted vegetables and mixed with a spicy bean paste. This dish can be served with shreds of beef or without. Sushi is a Japanese dish consisting of cooked vinegary rice which is commonly topped with other ingredients, such as fish or other seafood. Sliced raw fish by itself is called sashimi, as distinct from sushi Organizational Structure and Human Resources Sushi Naras legal structure is sole proprietorship. Sushi Nara has 4 full time employees and 3 part time employees. Sushi Nara categorizes employees into four types of labor, Director, Receptionist/Casher, Kitchen employee, and Customer Service. These categories are determined by position education and experience requirements. Director has all responsibility of restaurant not only financial problems, customer service, advertising but also recipe and food quality, but usually executive director is going to be to greet customers and to check customers bill at the front desk. Receptionist/Casher has responsibilities about dining appointment, check bill, and customer greeting. Kitchen employee has responsibilities about cooking, food supply purchasing, food quality and everything inside the kitchen. Customer service has responsibilities about customer satisfaction during food serving. Director/Owner 1Organization Structure Kitchen employee 2 (Chef 1) (Assistant chef 1) Receptionist/Casher 1 Customer service 3 Human Resource Requirements Director/Owner The person who has knowledge of general business. Receptionist/Casher The person who has an accounting Knowledge The person who with no contagious diseases Kitchen Employee The person who has a license of Korean and Japanese cuisine The person who has chef experienced at least three years The person who has and honest and diligent attitude The person who with no contagious diseases Customer Service The person who with no contagious diseases The person who has a customer service mind The person who has honest and diligent attitude Marketing Plan Industry Outlook According to National Restaurant Associations 2010 Restaurant Industry Forecast, economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010. Sustainability, health and nutrition will be the top trends on restaurant menus this year. Seventy percent of consumers say they are more likely to visit restaurants that offer fresh produced food, and nearly three out of four say they are trying to eat healthier in restaurants now than they did two years ago. Target Market A stores success often depends on how carefully its target market has been identified. Our main targets are Korean customers who live in Dallas and nearby states. Dallas is one of the most important cities to Korean society in US. According to The Korea Embassy in Houston, officially 148,000 Korean people live in Texas. There are a lot of Korean wholesale stores in Carrolton, TX and on Harry Hines Blvd in Dallas. Usually, Dallas covers business supply to Korean retail store, located in Oklahoma, Mississippi, Louisiana, and Arkansas. Customer Profile Primary customers will be: A Korean and Japanese family who lives in Dallas and age range are twenty to seventy. Korean goods retailer who lives in out of Texas such as Ok, AR, and LA. Secondary customers will be: American customer who likes Korean and Japanese cuisine. Competitive Environment According to Yellow Pages, there are only 13 Korean restaurants and 88 Japanese restaurants In Dallas area. But, there are a few restaurants that serve Korean and Japanese dishes at the same time. So, we focus on Korean and Japanese restaurant at the same time, for as I do this, our restaurant can meet the customers needs, they want to eat Korean dishes and Japanese dishes in one place. This will allow for the creation of a great deal of customer awareness and brand loyalty, erecting significant barriers to entry for potential competitors. Here are our competitors. Korea House Gui Korean Japanese Bistro Bar Omi Korean Grill Bar Todamgol Direct Competitor Restaurant Name Menu Distance/Address Price range Korea House http://www.koreahousedallas.com/ Korean and Japanese cuisine Within 8 miles/ 2598 Royal Ln. Dallas, TX 75229 Korean dishes $12- $20 Japanese dishes $20- $90 Gui Korean Japanese Bistro Bar http://www.guirestaurant.com/ Korean and Japanese cuisine Within 15 miles/ 2719 McKinney Ave Dallas, TX 75204 $10 ~ $30 Indirect Competitor Restaurant Name Menu Distance Price range Omi Korean Grill Bar http://www.omikoreangrill.com/ Korean cuisine Within 0.1 miles/ 2625 Old Denton Rd Carrollton, TX 75011 $8 ~ $33 Todamgol Korean cuisine Within 0.1 miles/ 2625 Old Denton Rd., Ste. 310 Carrollton, TX 75007 $8 ~ $20 SWOT Analysis Price strategy Sushi Nara will be offered at the following prices.  Our Korean cuisine price is a little bit superior then our competitors price, but our Japanese cuisine price is inferior then our competitors price, for we use good ingredients for customers health. Korean Traditional Meal starts ten dollar to twenty dollar. Sushi starts fifteen dollar to twenty dollar. Sashimi starts twenty dollar to one hundred dollar. Korean traditional alcohols start nine dollar to fifteen dollar. We offer money back guarantee If customer who does not satisfied food quality. We will do re-dish or refund your money. We offer ten dollar gift card when you visit 10 times. Advertising and Promotion Strategy For the first year, Sushi Nara will use word of mouth advertising by meeting with friends and business associates on a regular basis. Promotion of Sushi Nara will also do by attending meetings and networking with the Korean Society of Dallas. Also we will advertise on three different types of Korean daily news papers, seven different types of Korean weekly news papers, and Korean social TV network. We will create our own commercial through Korean social broadcasting to attract the television viewers. We are also trying to expose our service placing flyers in local grocery stores and placing ads in the local newspaper to attract the readers. Once business gets going we will also be providing discount coupon and special offers when the customer chooses Sushi Nara. Adverting on Korean news paper and Korean social TV network Flyers Discount coupon Special offers (ex. birthday special) Market Penetration Strategy At Sushi Nara our main target market is reaching out to middle to upper income customers, Korean community, and who interested in healthy food about Korean and Japanese cuisine. Our service is affordable and convenient to our customer. Sushi Nara wants to make sure that we keep our pricing in the mid to upper range to attract customers. Keeping our price reasonable will create a higher profit margin for the service that we are providing along with attracting more potential customers. As the market is continuously changing, we will be adding a new menu to adapt market changing. We treat our customer like a family. 30% of our profit will be invested to improve our restaurants environment. We will use fresh product We will focus on quality We will use Original Korean/Japanese recipe (No modify) Facility Plan Facility Description The restaurant at 2625 Old Denton Rd. #200 Carrolton, TX 75007 is a 2400 Square foot space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes issues are all in order. New equipment and dining room furnishings will be purchased and installed by the general contractor. conveyor-belt sushi * 1 (10 people ) Table and four chairs * 8 (32 people) Table and eight chairs * 2 (16 people ) Total 58 seats available Used Commercial Stainless Steel 3027 Equipment Utility Stand Kitchen appliances Serving dishes Commercial Cooking Equip 36 Six Eye Range V36 OVEN Used Refrigerator Cooler Deep Fryers Japanese Cookware Japanese Kitchen Utensils Rice Cookers Sushi Display Case Teppanyaki Griddles Under counter Coolers x 1 Computer and Printer Used Ice Head Maker w/ Bin and Remote IRC830 Used McCann Coke Product 6 Head Soda Beverage Dispenser w/ Ice Bin Wine Buckets Stands x 10 Financial Plan Objectives We are expecting that sales of over $400,000 in first year. We are expecting that net profit over $100,000 in three year. Start-up Summary Sushi Nara has found the store location. Sushi Naras monthly rent cost is around $4,000 per month. We are expecting to set up the shop in time to begin turning back a profit by the end of month sixth and be profitable in the one year. The place which we selected is already surrounded by Korean shopping center, so there is a lot of customer traffic. So we plan to come up with a total of $90,000 in capital, plus a $100,000 guaranteed loan, to start up the restaurant. . Table: Start-up financial plan Sushi Nara Start-up financial plan Requirements Start-up Expenses Legal Form $3,000 Cleaning and Stationery $2,000 Other $1,500 Total Start-up Expenses $6,500 Start-up Assets Needed Cash Balance on Starting Date $88,500 Other Current Assets $100,000 Total Current Assets $188,500 Long-term Assets $0 Total Assets $188,500 Total Requirements $194,500 Funding Investment Investor 1 $90,000 Total Investment $90,000 Current Liabilities Accounts Payable $5,000 Current Liabilities $5,000 Long-term Liabilities $100,000 Total Liabilities $105,000 Loss at Start-up ($6,500) Total Capital $83,500 Total Capital and Liabilities $188,500 Sales Strategy Table: Sales Forecast Unit Sales 2011 2012 2013 Meals 28,080 33,000 38,000 Drinks 13,000 16,000 19,500 Other 310 450 700 Total Unit Sales 41,390 49,450 58,200 Unit Prices 2011 2012 2013 Meals $16.00 $16.00 $16.00 Drinks $2.00 $2.00 $2.00 Other $10.00 $10.00 $10.00 Sales 2011 2012 2013 Meals $449,280 $528,000 $608,000 Drinks $26,000 $32,000 $39,000 Other $3,100 $4,500 $7,000 Total Sales $478,380 $564,500 $654,000 Direct Unit Costs 2011 2012 2013 Meals $3.00 $3.00 $3.00 Drinks $0.60 $0.60 $0.60 Other $1.50 $1.50 $1.50 Direct Cost of Sales 2011 2012 2013 Meals $84,240 $99,000 $114,000 Drinks $7,800 $9,600 $11,700 Other $465 $675 $1,050 Subtotal Direct Cost of Sales $92,505 $109,275 $126.750 Human Resource Financial Plan Our restaurant will be consisting of seven peoples. As the Human resource financial plan table shows that each salary are considering inflation. Table: Human Resource Financial Pan Human Resource Financial Plan 2011 2012 2013 Director 60,000 61,000 62,000 Receptionist $42,000 $43,000 $44,000 Chef $54,000 $55,000 $56,000 Chef assist $30,000 $31,000 $32,000 Hall server $72,000 $75,000 $78,000 Other $14,000 $15,000 $16,000 Total People 7 7 7 Total Payroll $272,000 $280,000 $288,000 Break-even Analysis Sushi Naras break-even analysis is based on the average of the first financial year sales revenue for total product sales by meal and drink served, total cost of sales, and all operating expenses. Our total product sales are presented as per-unit revenue, per-unit cost, and fixed costs. We estimate that this break-even analysis numbers are not really the same as fixed cost, but these break-even analysis assumptions make for a better estimate of real risk. Table: Break-even Analysis Break-even Analysis (Monthly) Sushi Nara Sushi Nara Units Break-even Point 16,000 Sushi Nara Revenue Break-even Point $16,000 Sushi Nara Break-even point assumptions (Average) Unit Revenue $10.44 Unit Variable Cost $8.34 Estimated Monthly Fixed Cost $29,459 Projected Profit and Loss As the profit and loss table shows, we expect to become barely profitable in the second year of business, and to make an acceptable profit in the third year. Table: Pro Forma Profit and Loss Pro Forma Profit and Loss 2011 2012 2013 Sales $478,380 $564,500 $654,000 Direct Cost of Sales $92,505 $109,275 $126.750 Production Payroll $0 $0 $0 Other $0 $0 $0 Total Cost of Sales $92,505 $109,275 $126.750 Gross Margin $385,875 $455,225 $527,000 Gross Margin % 80.66% 80.64% 80.58% Expenses Payroll $272,000 $280,000 $288,000 Sales and Marketing and Other Expenses $15,000 $23,000 $33,000 Depreciation $1,000 $1,050 $1,103 Utilities $2,200 $2,260 $2,323 Payroll Taxes $41,300 $52,550 $60,500 Other $0 $0 $0 Total Operating Expenses $331,500 $358,860 $384,926 Profit Before Interest and Taxes 54,357 $96,365 $142,074 Interest Expense $10,000 $9,500 $8,250 Taxes Incurred $0 $6,890 $18,363 Net Profit $44,357 $79,975 $115,461 Net Profit/Sales 9.27% 14.16% 17.65% Projected Cash Flow The cash flow projection shows for three years Table: Pro Forma Cash Flow Pro Forma Cash Flow Cash Received 2011   2012   2013   Cash from Operations: Cash Sales $478,380 $564,500 $654,000 Cash from Receivables $0 $0 $0 Subtotal Cash from Operations $478,380 $564,500 $654,000 Additional Cash Received Non Operating (Other) Income $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $478,380 $564,500 $654,000 Expenditures Expenditures from Operations: Cash Spending $17,400 $19,800 $27,000 Payment of Accounts Payable $360,000 $410,000 $480,000 Subtotal Spent on Operations $377,400 $429,800 $507,000 Additional Cash Spent Non Operating (Other) Expense $3,500 $4,700 $6,800 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $500 $10,000 $15,000 Purchase Other Current Assets $0 $0 $0 Subtotal Cash Spent $381,400 $444,500 $528,000 Net Cash Flow $96,980 $120,000 $126,000 Cash Balance $185,480 $305,480 $431,480 Projected Balance Sheet The table shows projected balance sheet for three years. Table: Balance Sheet Pro Forma Balance Sheet Assets Current Assets 2011 2012 2013 Cash $185,480 $305,480 $431,480 Other Current Assets $100,000 $100,000 $100,000 Total Current Assets $285,480 $405,480 $531,480 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $1,000 $1,050 $1,103 Total Long-term Assets ($1,000) ($1,050) ($1,103) Total Assets $284,480 $404,430 $530,377 Liabilities and Capital 2011 2012 2013 Accounts Payable $35,000 $41,000 $53,000 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $35,000 $41,000 $53,000 Long-term Liabilities 100,000 $90,000 $75,000 Total Liabilities $135,000 $131,000 $128,000 Paid-in Capital $90,000 $90,000 $90,000 Retained Earnings ($15,123) ($45,000) ($50,000) Earnings $44,357 $79,975 $115,461 Total Capital $119,234 $124,975 $155,461 Total Liabilities and Capital $284,480 $404,430 $530,377 Net Worth $119,234 $124,975 $155,461

Development Of The Human Zygote Essay -- essays research papers fc

Development of the Human Zygote Hundreds of thousands of times a year a single-celled zygote, smaller than a grain of sand, transforms into an amazingly complex network of cells, a newborn infant. Through cellular differentiation and growth, this process is completed with precision time and time again, but very rarely a mistake in the "blueprint" of growth and development does occur. Following is a description of how the pathways of this intricate web are followed and the mistakes which happen when they are not. The impressive process of differentiation changes a single-cell into a complicated system of cells as distinct as bold and bone. Although embryonic development takes approximately nine months, the greatest amount of cellular differentiation takes place during the first eight weeks of pregnancy. This period is called embryogenesis. During the first week after fertilization, which takes place in the Fallopian tube, the embryo starts to cleave once every twenty-four hours (Fig. 1). Until the eight or sixteen cell stage, the individual cells, or blastomeres, are thought to have the potential to form any part of the fetus (Leese, Conaghan, Martin, and Hardy, April 1993). As the blastomeres continue to divide, a solid ball of cells develops to form the morula (Fig. 1). The accumulation of fluid inside the morula, transforms it into a hollow sphere called a blastula, which implants itself into the inner lining of the uterus, the endometrium (Fig. 1). The inner mass of the blastula will produce the embryo, while the outer layer of cells will form the trophoblast, which eventually will provide nourishment to the ovum (Pritchard, MacDonald, and Gant, 1985). Figure 1:Implantation process and development during embryogenesis (Pritchard, MacDonald and Gant, 1985) During the second week of development, gastrulation, the process by which the germ layers are formed, begins to occur. The inner cell mass, now called the embryonic disc, differentiates into a thick plate of ectoderm and an underlying layer of endoderm. This cellular multiplication in the embryonic disc marks the beginning of a thickening in the midline that is called the primitive streak. Cells spread out laterally from the primiti... ...e a normal infant. When something does go wrong, the embryo or fetus will unfortunately have some type of defect. The amazing accuracy with which a single cell can become something as complex as a newborn infant is a truley incredible feat! Works Cited Baker, David A. "Danger of Varicella-Zoster Virus Infection." Contemporary OB/GYN April 1990: 52. Carlson, Bruce M. Patten's Foundations of Embryology. McGraw-Hill Inc. 1981. Cunningham, MacDonald, and Gant. Williams Obstetrics, Supplement no. 10. 18th ed, Prentice-Hall, Inc. Februay/March 1991: 2,3. "Folic Acid for the Prevetion of Recurrent Neural Tube Defect." Medicine March 1993. Harrison, Ross G. Organization and Develpment of the Embryo. Yale University Press. 1969. Leese, Conaghan, Martin, and Hardy. "Early Human Embryo Metabolism." Bio Essays vol. 15, No. 4 April 1993: 259. Pritchard, MacDonald, and Gant. Williams Obstetrics. 17th ed, Prentice-Hall, Inc. 1985: 139-142, 800. Pritchard, MacDonald, and Gant. Williams Obstetrics, Supplement no. 13. 17th ed, Prentice-Hall, Inc. July/August 1987: 2. "Teratology." ACOG Technical Bulletin February 1985.

Pop Culture’s Influence on Dating Essay

What’s the best part about dating? The rush of getting to know a new person? The hope that it will lead to something more lasting? For some people it’s the dream to find their true love and have them sweep them off their feet. For others it’s finding a person who doesn’t mind a more casual relationship. Most of the time, they return home only to think about what might have happened if their life went as well as the scripted ones they watch all of the time. They wish that they had a team of writers planning the next move in their romantic lives, and had award winning actors take on their role in life. These people have become victims of the modern age in dating. Be it movies, television, or books, pop culture has helped men and women set unrealistic expectations for dating and romance. We all know that the silver screen puts the rose-colored glasses over romance, but it is how they portray dating in many different genres that is really skewed. Horror movies are expected to end badly, and it is no exception for dating in this movie style. Typically the young couple are terrorized on a date by some knife-wielding maniac out for revenge. That can lead to many assumptions, depending on how the movie ended. If the couple was killed during the course of the film, then it can be concluded that the good die young. But if they both survive (and there isn’t a sequel haunting them) then people may start to believe that true love is formed by going through a traumatic experience with someone. Often times in Horror films, the couple goes out to get some privacy, only to find themselves the killer’s first victims. Not many people get the wrong idea about dating from Horror movies, granted, but what about the plucky love interest for everyone’s favorite Superheros? Mary Jane Watson, Gwen Stacy, Pepper Potts, Peggy Carter, Lois Lane, and Jane Foster to name a few. These women have made a name for themselves by being charmed by Superheros. Their men (Spiderman, Iron Man, Captain America, Superman, and Thor, respectively) are either super strong, super smart, an alien, or any combination of the three. If that d oesn’t give people the wrong idea about romance, then the writers aren’t doing their job. The strong, but constantly endangered, women are intelligent and attractive, leading the â€Å"hero† in the audience to long for the power to fly in and save them from any and all perilous situations. With people wanting a hero, and heroes waiting for their fem fatal, no one is going to make it out of this dating game alive. Superpowers aside, perhaps the most disillusioning movie genre is the Romantic Comedy. Quirky but lovable characters are thrust together in strange situations and they always come out of it with the love of their life. This genre has capitalized on the nice-guy finally getting the girl, the best friends realizing that they were made for each other, and fairy tale endings that warm the audience’s hearts. Men and women alike are fans of the Romantic Comedy, in part because they’re designed that way; the actresses are all attractive or funny, the actors are both, and the script is written for both men and women. Whether or not they admit to it, everyone enjoys a good â€Å"rom-com† after a long day of disappointment, and why not? The protagonist always comes out on top, and there’s always that one great date following all of the duds. For as long as they’ve been around, movies have helped the public set impossible goals for dating, but then television came along and sped up the process. From play dates to wedding dates, television has given a â€Å"Step-by-Step† guide to dating, particularly in shows such as Boy Meets World, Friends, and How I Met Your Mother. In Boy Meets World the viewers watched as Cory Matthews grew up, fell in love, and lived his life. Cory’s â€Å"love-of-his-life† was Tapanga Lawrence, a girl that he started calling his wife in Pre-School. Their relationship went through rough patches, but someone always knew that it was meant to be. The idea that one can meet (and keep) their first love from their childhood days is almost as improbable as thinking that Superheros can swoop in and save the day. Against all odds Cory and Tapanga actually survive dating through High School, and marriage in College. Young children are taught through weekly episodes that true love can be found on the playground, and that while it is imperfect, it is eternal. Boy Meets World was a family oriented show, but what about the shows that were geared more towards the working adult? Friends was a television sitcom that followed the lives of six friends. Viewers watched as their favorite friend fell in and out of love. Rachel and Ross had an on-again, off-again relationship that confused everyone, including the actors. Their relationship was based on attraction but the way they treated each other was, at times, cruel. This couple was volatile at best, and a running joke for viewers; â€Å"Are Ross and Rachel together this week?† Another couple in the show occurred later on in the series, and provides a foil to Ross and Rachel. Chandler and Monica’s relationship was built on friendship and as such was more stable. They were the fun couple who’s lines were joking and who always put the other first. The show was casual with its approach to dating, with non-regular characters coming and going throughout the series. Other shows were not as simple. Soap Operas fall in line with the over-dramatization of romance and dating, and there are many shows that focus on finding love. How I Met Your Mother is literally the drawn out retelling of how Ted Mosby found the mother of his children. These shows, while entertaining and sometimes informative, tell men and women that their true love can be found in everyday places such as work, at a coffee shop, or even on the playground. Television is guilty of helping with today’s dating misconceptions, however the biggest offender is literature by far. â€Å"Bodice Rippers† may not be the only things leading to unrealistic ideas about love; everything from Shakespeare to the Teen Romance section in today’s book stores share some of the blame. Romeo and Juliet is perhaps the most well-known romance story of all time. The main characters are teenagers who pledge their love to each other, despite being from warring families. They kill themselves for love that they think is forever but, historically had they lived and been allowed to marry, one of the lovers would have had an affair or died of natural causes early on in their marriage. Poetry of that time was romantic and well written as well. It really is a pit y that most of those poems were written about love affairs with already married people. They spoke of undeniable attraction, and how they really shouldn’t be denying themselves the love of the other person. Romance novels from later centuries tell readers about an odd sensation of love-at-first-sight. â€Å"Our eyes met, and I knew right then and there that we were meant to be together forever.† This idea is the drug of romance novels, it is what gets readers hooked and coming back for more. People have spent countless hours pouring over books with lines like that acting as major plot devices. Most readers swoon over the muscled heroes, dreaming of being in the heroine’s place. Teen Romance novels take this idea and make it even more impossible. They write in supernatural beings for the awkward teenager to fall in love with. Even if they take away the fantasy element, at heart the stories are improbable. For the most part, teenagers in High School don’t know what romantic love is (or if they do, it is never forever). Teen Romance novels teach teenagers that the love of their life is waiting for them in their Biology class, is the partner on a History assignment, or is the loner who they see in the library everyday. Teenagers who read these books get the idea that they can find a true love in the hormone-ridden home of disappointment that is High School. Escaping the real world by reading isn’t bad, but letting the fiction influence the thought process never ended well for anyone. Pop culture isn’t inherently evil, but when it comes to dating and romance, it is probably best to stop drawing parallels with real life. Movies, books, and literature are supposed to be used as ways to escape reality, not as guidelines for how to live. It would be a little ridiculous to put disclaimers before movies, shows, and books reading â€Å"Warning: Relationships portrayed in this are fictional, and not based on real life† but it’s starting to feel necessary. Not every story has a happy ending, and even those who do aren’t forever. If the public could just learn to stop accepting pop culture as gospel, stop looking for their soul mate where they â€Å"never would have expected†, then the dating world would be a better place. A place where true love doesn’t mean a love against all odds, but a love that is real. Real love is when a couple can get into arguments, be mad at each other and that isn’t the end of the relationship; when it isn’t all rainbows and roses but they’re happy with each other. No one wants to watch a movie about that, but then again, no one wants to watch a baby being born and they film â€Å"the miracle of life† every day. Maybe if more movies, TV shows, and books were realistic, more people would enjoy dating.

Knowing Yourself so You May Begin Exploring Your Own True Potential Essays

Knowing Yourself so You May Begin Exploring Your Own True Potential Essays Knowing Yourself so You May Begin Exploring Your Own True Potential Essay Knowing Yourself so You May Begin Exploring Your Own True Potential Essay Trammel Anderson Chef Tiffany Henderson Leadership July 14, 2011 Topic: Personal Leadership Knowing yourself so you may begin exploring your own true potential. There are several questions that must be discussed first to gain access the knowledge of oneself. The first question is â€Å"what is a personal strength? †A personal strength is having self-confidence. It is the ability to communicate with yourself in a positive manner. It is having a vision of who you want to be, how you want to live, how you want to fulfill your vision and then by having the faith to do so, you can achieve success. Personal strength is also about having independence and not depending on anyone else to tell you how to think or feel. It is the ability to make moral decisions that are best for you and then act on them. Lastly, it is about having the ability to laugh at yourself because laughter transforms pain. â€Å"Making the best of ourselves is not an easy task. It is a pleasurable pursuit, it is the reason we were born, but it requires patience, persistence, and perseverance. For many of us it also requires prayer. That is because we find it far easier to learn to live by our own lights when we access a Higher Source of Power to illuminate our path. (Sarah Ban Breathnach) A key aspect of confident people is that they have high self-esteem they hold themselves in positive self-regard. This means that they know how to love themselves and that they acknowledge what theyre good at. These realizations boost their resilience and ability to take on greater challenges. Your ability to take appropri ate, effective action is affected by various things in your life that may seem to have little direct relation to the task at hand. Your values are a good example of this. Your self-confidence is likely to waver if you dont value what you excel at doing. Research shows that if you value what youre good at, youre likely to be highly confident in that area. If you value what youre not so good at, then you will not feel so confident, even though your friends may reassure you that this is not much of a problem at all. Building confidence begins with going with your strengths. If youre great at music, dont beat yourself up because youre not going to play international rugby. Pat yourself on the back, practice accepting compliments for everything you do well, and enjoy the positive reinforcement from others. Respect and honor yourself, and youll find that you get respect and honor from those around you. For confidence to thrive and grow, you must concentrate your attention on what youre good at, rather than trying to turn yourself into something that youre not. The next question is to ask oneself is â€Å"why are personal strengths important to recognize? † If you do not recognize your strengths you will not know your weaknesses. The key to unlock you’re ability to understand and recognize your personal strength’s lies in the understanding of â€Å"self†. Let us take Sigmund Freud and his ID, EGO and Superego theory into account. The Id, ego and super-ego are the three parts of the psychic scheme defined in Sigmund Freuds structural model of the psyche; they are the three theoretical constructs [a construct is a concept, model, or schematic idea] in terms of whose activity and interaction mental life is described. The meaning or explanation of these three psychic schemes starts with the id. The id and its functions lie in the irrational and emotional part of the mind. To give a further explanation of what this means take a baby from birth for instance. At birth a baby’s mind is all Id they possess the want, want, want, mentality. The Id is the primitive mind. It contains all the basic needs and feelings. It is the source for libido. And it has only one rule the pleasure principle: I want it and I want it all now. If I were to use a transference definition I would simple state that the Id best equates to mean child or selfishness. If you are more of an Id person or if your Id is too strong you will normally be bound to self-gratification and uncaring to others. The second part of this scheme starts with the ego. The ego and its functions lie in the rational part of the mind. The Ego develops out of the growing awareness that you cannot always get what you want. The Ego relates to the real world and it operates by means of the reality principle. The reality principle states that, â€Å"the ego controls the pleasure-seeking activity of the id in order to meet the demands of the external world. † The Ego realizes the need for compromise and negotiates between the Id and the Superego. The Egos job is to get the Ids pleasures but to be reasonable and bear the long-term consequences in mind. The Ego denies instant gratification or the child like urges that we as humans possess. It also aids in the delaying of gratification. A term was coined to refer to how well the ego copes with these conflicting forces. This term is ego-strength. To complete or maintain its work of planning,  thinking and controlling the Id, the Ego uses some of the Ids energy. If I were to use a Transference definition I would simple state that the Id best equates to mean adult. If you are more of an Ego centered person or if your Ego is too strong you will normally be bound to be extremely rational and efficient, but cold, boring and distant. The third part of the psychic scheme is the superego. The superego and its functions lie in the part of the mind that’s considered to be the moral part. The Superego is the last part of the mind to develop. The Superego becomes a semi tangible embodiment of the parental and societal values that were instilled in you. It stores and enforces rules. It constantly strives for perfection, even though this perfection ideal may be quite far from reality or possibility. Its power to enforce these rules comes from its ability to create anxiety. This feel anxiety is rooted in the subsystems of the superego. The two subsystems of the superego are the Ego Ideal and the Conscience. The Ego Ideal provides rules for good behavior, and standards of excellence towards which the Ego must strive. The Ego ideal is basically what the child’s parents approve of or value. The Conscience on the other hand the rules about what constitutes bad behavior. The Conscience is basically all those things that the child feels that their mother or father will show disapproval of or punish them for doing. If you are more of a Superego centered person or if your Superego is too strong you will normally be bound to feel guilty all the time or you may even have an insufferably saintly personality (self-righteous). The recognition of the id, ego and superego will allow you to gage your inner strengths and systems of control. This will allow you to recognize your strengths more accurately. I explained all of this to say that you must know yourself first on a deeper level to accurately recognize your strength’s. I believe that many people have chameleon strengths. What is chameleon-strength? Chameleon-strength is a strength that disguises itself as one thing but the true strength lies underneath. Parents or mentors are often the culprit when this happens. They push off their strength on the person or child through transference or synergy. This personal strength which they have effectively delivered to you may not fit your personality type and if it does not it will become a weakness. The next question is how can a person’s strengths be developed? A person’s strengths can be developed by understanding them as I previously mentioned. To understand how to develop them you must first know what development means. The definition of the word develop is to â€Å"expand by a process of growth. †(Merriam-Webster) So take any strength for instance to expand it by a process of growing it you have to look at the potential of what it can become. So in essence you must treat your strength as a weakness to grow in back into strength. For example in sports the majority of people are either right handed or left handed. This is a big deal especially in basketball because the right handed or left handed player are limited to that one hand if they do not develop the weaker hand to become their new strength. Michael Jordan is a prime example of this. When Jordan first arrived in the National Basketball Association he was average shooter and defensive player but these were his strengths. To develop these strengths he had to make his strength his weakness and his weakness his strength. He was a right handed player so he decided to shoot and defend with his left hand quite exclusively. He practiced and exercised this to the point that his dominant right hand was now his weakness. He shot and defended better with his left hand. This would not do. So he began to develop his right hand in the same fashion that he did his left hand. His right hand soon became dominant again. He continued this process until both hands were of equal strength. He had successfully developed his strength. A personal strength is not very different from sports if you speak well and that is your strength you should bolster your lexicon by becoming a word smith. Respect your craft and it will develop. The next question is what are your personal strengths? My personal strengths are having a strong sense of rationality and stability, Unselfishness, Individualism, responsibility, altruism, discipline and a high level of understanding. My ability to rationalize and maintain stability gives me the ability to appreciate the benefit for balance and harmony without losing the sight of the practical side of a situation. My ability to be unselfish gives me the opportunity to help someone meet their needs both internal and external before I focus on my own. The extreme individualistic nature that I possess gives me the strength to have high independence and to project self-confidence. My next strength was honed by the military. This strength is responsibility it gives me the ability to accept the credit or take the blame, with the buck stops here attitude. I also posses the strength to be altruistic I am very concerned for others without giving away everything that I have. I will not give you what I own but I will try if at possible to get you your own. The military also honed this next strength of discipline. With this as a personal strength I follow standard operating protocols and traditional ways to the letter. The final strength is the ability to understand aspects of a situation or subject at an extremely high level. All of these personal strengths combined allow me to stay at a balanced and harmonies state within myself. The next question or statement would be to discuss limitations. What are limitations? Limitations are defined as a shortcoming or defect. My limitations are anger, over confidence, fault finding and mistrust for people. My other limitation is that of the mind. The potential that I have within me is limitless but the removal of these limitations must first occur. The next question is why are they important to recognize? They are important to recognize because you will know where your boundaries lie. Once you know where your boundaries are you can break through them or maneuver around them. The next question would be how will you get around them? To get around my limitations I will have to overcome them mentally. To overcome anger I must first dismiss fault finding and mistrust of people. To delete the fault finding limitation I will have to become non judgmental of people. I have to accept people for who they are. When the realization that a person will make mistakes, it is easier to trust them to be just that a â€Å"person†. With the two of these limitations conquered in turn anger will be conquered because the resentment factor will no longer exist within me. The over-confidence limitation can be undone by knowing when to say enough is enough. The all encompassing over comer for all of my limitations are simply to love. Love will conquer a multitude of sins and shortcomings. When it comes to thinking of my strengths and limitations there are several ways to develop myself to become a better leader? The first step to do this is to know myself well enough to deploy these strengths and limitations to increase each other. The first start to doing this is to listen to myself about my shortcomings. Once these things are identified my strengths can be sent in as if they were antibodies attacking a virus or bacteria. If I generate enough love coupled with humility this will serve as a capsule or a command center to regulate all of my strengths to direct them towards my atural ability to lead. Compassion and fairness with meekness will make me a better leader because I will be able to meet the people at their level. Once they see me on the level and they know that I am not here to hurt them or mistreat them they will trust me enough to listen to what I have to say. The goal to becoming a better leader is to get the people to listen. Once I have their attention ou r task or objective will be easily achieved. I am a proven and accomplished leader I always complete my mission. The next question is what role does self confidence play in personal leadership? What is self-confidence? Self-confidence is defined as â€Å"confidence in oneself and in ones powers and abilities. † Self-confidence plays an important role in leadership. In our society the majority of the population will not follow a leader that is not self-confident. If a person does not believe in his or herself they will find that no one will either. Self-confidence is a trust issue. It is a mistrust of oneself. People that are not self-confident are typically this way because something happen in their life which caused them to be embarrassed or feel inferior. To become self-confident they must first overcome this to reassure and repair the mental picture of themselves. Once they repair this mental picture they then can broadcast this mental picture to the people that they are trying to lead. Once the people see this picture they can also cast a positive light on it and follow it as if it were a light house and they were a boat trapped in fog. So to answer the question self-confidence has everything to do with personal leadership. A more in depth explanation of how to overcome self-confidence issues would be to pin point the events that caused the issues and confront them. You can not fix a problem that you will not address. Once you get the problem or traumatic event out in the open talk about it. You should attack it from all angles to see why it’s affecting the person or yourself in this way. Once the cause has found build a confidence foundation. A confidence foundation will be those things that you do right and with enough practice certain parts of the event or issue can be transformed into a confidence brick to add to your foundation. Eventually you will overcome this issue or event and become more self confident. There are three aspects and or dimensions of self- confidence. The three are overly self-confident, self-confidence (normal) and a lack of self-confidence. The best way to approach these three would be established a definition for each. The definition for overly self-confidence is quite simple. This definition refers to people who have an overly high opinion of themselves. The definition for self-confidence relates to self-assuredness in ones personal judgment, ability, and power. The definition for a lack of self confidence would be the reverse of self confidence it states that a person has a lack of self-assuredness in ones personal judgment, ability, and power. The best and simplest explanation for this would be to describe a doubter. Personal Mission Statement I will live each day as if it were my last, building relationships that last a lifetime, focusing first on my marriage, second on my family and third on my friendships. I live to create, build, nourish and grow. I will live life within the constraints that are acceptable to me. I will never live life under the control of values that are not acceptable to anyone but myself. I will never fail in my mission to succeed. I will never quit in my desire to achieve. Opinion Page In my opinion this in depth at my personal strengths and weaknesses has helped me to redefine what I have to work towards to fulfill my duty to mankind. The personal mission statement that I have drafted represents my inner most drive towards self actualization. My biggest challenge will be to work towards a life filled with pure love, humility and meekness. I know that I possess many talents, but these talents have to be used for the greater good not for selfish gain. God gives me my great talents and I know I have to serve his people with these talents. If I cannot make a difference in people’s lives I am nothing. So what this personal strength paper has taught me is that every person has certain strengths and weaknesses that are directly proportional to what they are put on this world to do. The catch to this is that people are often to selfish and caught up with the daily rigor of life to apply their talents for the greater good. Merriam-Webster Online. Merriam-Webster, Incorporated. 27 Nov. 1998 . Inspirational Quotes. 28 January 2009. 20 July 2011. Id Ego and Super-ego. Wikipedia. 09 July 2011. 20 July 2011 .

In This Skin; An Analogy essays

In This Skin; An Analogy essays Mrs. Jessica Simpson Lachey pleads with her fans to, Please listen to the words of In This Skin...Sing and believe these words with me. The song In This Skin is a very personal and in depth look at truths of Jessica Simpsons deepest struggles and most firm convictions of her young life. With a study of the poetic lyrics of this song, Ms. Simpsons struggles to overcome her past and her willingness to accept herself combined to make her truly understand she is beautiful, and her desire to share that message with a very confused and mislead world. As a struggling artist in the late nineties and into the early part of the millennium, Simpson went through some of the most difficult challenges a girl can face, leaving her with a confused hatred of her body, and incredible discomfort in her own skin. Now as a top artist of 2004, and a reality TV show that brings to life the reality that she is truly comfortable with who she is and that is all explained and expressed in her title track of her latest 2004 release, In This Skin. In the first stanza we learn a little bit about how Jessica deals with fame combined with her past struggles. They see me in a magazine, Im the one they want to be still dont feel I'm good enough, still dont feel I'm thin enough. Jessica is frequently on the cover of magazines and people use her as an image of what beautiful is. But she is constantly comparing herself to someone even more beautiful or better. In line four when she says still dont feel I'm thin enough, she could perhaps be reflecting and still struggling with a shadow of her past. In a journal entry from her earlier teenage years Jessica expresses her feelings about herself, Im really stressed out... your never gonna look good why are you eating that? Even though she was never larger than a size six, Jessica was never satisfied w...

Anatotitan Facts and Figures

Anatotitan Facts and Figures Name: Anatotitan (Greek for giant duck); pronounced ah-NAH-toe-TIE-tan Habitat: Woodlands of North America Historical Period: Late Cretaceous (70-65 million years ago) Size and Weight: About 40 feet long and 5 tons Diet: Plants Distinguishing Characteristics: Large size; broad, flat bill About Anatotitan It took paleontologists a long time to figure out exactly what type of dinosaur Anatotitan was. Since the discovery of its fossil remains in the late 19th century, this giant plant-eater has been classified in various ways, sometimes going by the now-unfashionable names Trachodon or Anatosaurus, or considered a species of Edmontosaurus. However, in 1990, a convincing case was presented that Anatotitan deserved its own genus in the family of large, herbivorous dinosaurs known as hadrosaurs, an idea that has since been accepted by most of the dinosaur community. (A newer study, however, insists that the type specimen of Anatotitan was really a superannuated specimen of Edmontosaurus, hence its inclusion in the already-named species Edmontosaurus annectens.) As you might have guessed, Anatotitan (giant duck) was named after its broad, flat, duck-like bill. However, one shouldnt take this analogy too far: the beak of a duck is a very sensitive organ (a bit like human lips), but Anatotitans bill was a hard, flat mass used mainly to dig up vegetation. Another odd feature of Anatotitan (which it shared with other hadrosaurs) is that this dinosaur was capable of running clumsily on two legs when it was chased by predators; otherwise, it spent most of its time on all four feet, munching peacefully on vegetation.

Rhetoric from Homer to Augustine Essay Example | Topics and Well Written Essays - 750 words

Rhetoric from Homer to Augustine - Essay Example Antique civilization contributed a lot to our modern science and laid foundation of modern scientific conceptions of the world inside and outside of us. Rhetoric is just one point of ancient heritage. Rhetoric from Homer to Augustine went through the phase of its origin and becoming when fundament of this art was laid. 2. Rhetoric in Greece was one of the three liberal arts. So it was a very important art. In Homer days rhetoric was not widely developed yet, but it is possible to say that Homer's contribution to rhetoric is obvious. His epic poems "Iliad" and "Odyssey" were full of poetic dialogues, argumentations and word exercises for achieving different goals. His poetry influenced further poetic and rhetoric development in Greece. But in 5th century B. C. rhetoric became known for wide people through sophists. They thought people skill of argumentation. Sophists' work was valued rather high as they helped people to defend their personal interests, not always fair. So this form of teaching soon declined. Plato's teaching was another significant step to rhetoric development. He was an opponent for the sophists. ... Aristotle developed Plato's ideas and went further. He introduced rhetoric as a system of particular skills necessary for an orator. It was the next step of rhetoric development. Aristotle identified three main elements of rhetorical art: character of an orator, his emotions and his language. It is very important to feel the character of the audience, its structure - it will help to choose correct ways of influence on it. Orator's character and emotions must be directed to the goals of the speech - his speech must be emotionally-colored, bright and address everybody's hearts and feelings. The choice of appropriate language is also important. It in turn depends on the audience structure and goals to be achieved. So Aristotle's system influenced rhetoric very much and prepared fertile ground for its further rise and development.3. Rhetoric in Ancient Rome took much from that of Greece, but there were its own features. The main figures of Roman rhetoric were Cicero and Quintilian. Cicer o was one of the most brilliant orators of the ancient world. His speeches were full of expression, his influence on the audience was great, his oratorical methods were much imitated in his days and by later orators. Cicero's works on rhetoric were influenced this art in Rome and for further rhetoric development in general. Quintilian's treatise "Institutes of Oratory" was the next step of rhetorical skills systematization. He wrote about five main rhetorical canons. These are: development of an argument; its arrangement and organization for achieving an appropriate effect; definition of the speech style for a determined audience; speech delivery methods; orator's memory needed to keep in mind all elements of the speech. Quintilian's

Legalisation of Sex Work Outline Example | Topics and Well Written Essays - 750 words

Legalisation of Sex Work - Outline Example The Policing and Crime Act 2009 delineates stringent liability offence criminalising customers of sex workers that are subjected to mistreatment. These provisions were intended to decrease demand for sex workers, hence associated human trafficking. The Policing and Crime Act 2009 further introduced soliciting offences in Northern Ireland, Wales, and England. The legislation, therefore, prohibits imploring a person in public places like streets and parks to get sexual services from the individual as a sex worker. Law in Netherlands Criminal Code 8, a legislative piece that banned brothels, was lifted in the year 2000. The lift made way for regulation of sex work under both labour and administrative laws. This ban lift also made it possible for the government to treat sex work as ordinary labour. The Dutch Penal Code also ceased to treat prostitution by adult males or females as a crime following the landmark 2000 change. This applies provided the sex worker consents to the transaction . This implies that it is legal for a person to operate a prostitution business, as long as it involves consenting adults aged 18 and above. The current legislative piece 273f CC9 deems certain elements of sex work criminal. These include violence or threat of aggression, coercion, deception, and abuse of power regarding both recruitment and working conditions. These elements, combined with undesirable forms of sex work like involuntary sexual exploitation of minors, are more strictly penalised under the current law in Netherlands.

Creatine Loading Essay Example | Topics and Well Written Essays - 2500 words

Creatine Loading - Essay Example This part of the essay will be discussed under the following heads: 1. Introduction 2. Evidence based practice: concept and definition 3. EBP in sports & exercise context a. Swimming b. Cycling 4. Conclusion 1.1 Introduction 1.1 The concept Evidence-based practice (EBP) is refers to the â€Å"review and use of scientific research to determine the most effective outcome. The scientific evidence plays a central role, although clinical judgement and the athlete’s personal preferences and values must also be considered† (Dunford & Doyle, 2008, p.17). EBP is also refers to as the preferential use of mental and behavioural health interventions for which systematic empirical research has provided evidence of statistically significant effectiveness as treatments for specific problems. The University of Minnesota Libraries, which maintains a website on EBP states that â€Å"EBP is a thoughtful integration of the best available evidence, coupled with clinical expertise and enabl es health practitioners of all varieties to address healthcare questions with an evaluative and qualitative approach. EBP allows the practitioner to assess current and part research, clinical guidelines, and other information resources, clinical guidelines, and other information resources in order to identify relevant literature while differentiating between high-quality and low-quality findings† (University of Minnesota; Libraries , 2010). 1.1.1 Significance EBP is highly desirable to research as it leads to rigorous and systematic study of research questions, the answers to which are based on scientific evidence (Nelson, 2010). Gray & Gray (2002) explain that â€Å"because research findings are fundamental in forming recommendations, the quality of the research is very important in EBP (Dunford & Doyle, 2008, p.17). This in turn becomes fundamental to the development of the best practices in a variety of professions (Nelson, 2010). In recent years, professional organisation s such as American Psychological Association, the American Occupational Therapy Association, the American Nurses Association, and the American Physical Therapy Association have been urging their members to carryout research in support or against specific interventions. Canadian equivalent of these organisations also stress on EBP. Other agencies such as the insurance providers have been known to deny insurance coverage to certain interventions due to lack of systematic evidences. 1.1.2 Applicability and areas of research The medical profession, in which treatments prescribed by doctors are based on the best evidence available so that the treatment is effective for the condition at hand, are not the only one to benefit from EBM. Other areas include psychology, psychiatry, rehabilitation, sports and physical activity research to mention a few. Many of these areas where lose bodies of knowledge were prevailing for generations without any empirical evidence are also now exploring applic ation of EBM. Nevertheless, sports and exercise scientists perhaps are the most immediate beneficiary of EBM, next only to the medical profession. The succeeding sections of this part discuss how sport & exercise scientis

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Essay

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Crime Lab - Essay Example These laws are applied so as to control the accomplishments of the forensic community. Forensic science is an enormous field that has a wide history of its appliance. The first documented autopsy belonged to Julius Caesar. This was during the 15th century that he produced his first textbook on forensics. In the book a murder occurred, and the murder weapon was identified by science. Times have developed, and forensic science is used in investigations to find out the causes of crimes. In the United States, a department of Federal Bureau of Investigation (FBI) was developed in the 1930s by J. Edgar Hoover, who is considered as the father of FBI. This department is used for investigating crime scenes and until today it mainly uses forensics science to come up with evidences. Edgar founded nation-wide laboratories to offer services in forensics. These crime laboratories delivered quality forensic services to all law implementation organisations in the United States. Thus, they play a significant role in providing proof of crimes by using fingerprints, Deoxyribonucleic acid (DNA) and may more. Forensic scientists visit crime scenes to gather and analyse evidence by collaborating with the investigators and define their findings through comprehensive written reports. When investigating a crime scene, one has to know ways on how to secure the scene, take a survey and how to search it in order to find evidence. Therefore, first one should establish the dimensions of the scene and find the potential health and safety risks. This can be done by locating the focal point. At the scene, safety is very vital all through the primary approach to the crime scene. Individuals should be keen on biohazards, weapons, chemical hazards and deliberate traps might be waiting for the responders. Hence, people on the scene including medics, coroners and fire fighters should be given advice on evidentiary

LETTER FROM BIRMINGHAM JAIL, the trial and death of socrates book Essay

LETTER FROM BIRMINGHAM JAIL, the trial and death of socrates book - Essay Example t or wrong - acting the part of a good man or of a bad.† (Plato, 48) Socrates believed that danger and fear of death are irrelevant from a moral standpoint and he provides significant illustrations from the Greek epics, suggesting that Achilles never had any thought of death and danger. A man ought to remain in the place which he has chosen or that in which he has been placed by a commander at hour of danger and he should not think of death or of anything, except about disgrace or shame. Socrates condemns danger and fear of death as the source of all unwise deeds and they lead one to disgraceful or shameful deeds in life. â€Å"For this fear of death is indeed the pretence of wisdom, and not real wisdom, being the appearance of knowing the unknown; since no one knows whether death, which they in their fear apprehend to be the greatest evil, may not be the greatest good. Is there not here conceit of knowledge, which is a disgraceful sort of ignorance?† (Plato, 49) In shor t, Socrates provides convincing description and illustrations for the â€Å"virtuous life†, danger and fear of death, and â€Å"shame†. According to Socrates, the laws of Athens will be damaged if he escapes his death sentence and he provides striking reasons for claiming so. Socrates believes that a State cannot subsist and be overthrown, if the decisions of law have no power, but are set aside and overthrown by individuals. Every citizen of Athens, especially a clever rhetorician as Socrates, should have a good awareness of the evil of setting aside the law which requires a sentence to be carried out. Socrates believes that he has been in an important contract or agreement with the laws of Athens according to which he should abide by the sentence of the State. Thus, he fears the contempt of the state for not obeying this contract. â€Å"Tell us what complaint you have to make against us which justifies you in attempting to destroy us and the State? †¦ Has a philosopher like you failed to discover

Historical Periods and Feminist Stylistics Coursework

Historical Periods and Feminist Stylistics - Coursework Example However, the rise of women to power did not take place in an impulse. It happened in stages, and this stage-by-stage change may have been reflected in the literature (as a mouthpiece for context, society) across these periods. Language stylistics is the product and/or evidence of this evolution of language. This paper analyses this accompanying reflective evolution of language stylistics based on three texts from three periods: Shakespeare’s Macbeth from the renaissance and reformation period; Jane Austen’s Sense and Sensibility from the romantic period; and Hume Sotomi’s The General’s Wife from the post-modernist period. This analysis will cut across the three levels of language: the word (vocabulary); the phrase or sentence; and the discourse. Renaissance and Reformation Period: Grammatical Possession in Shakespeare’s MacbethWhile the aspects of feminist stylistics may have to do with the evolution of feminist movement, the fact that it focuses mo re on female writers makes it only natural that the feminine voice should be pronounced in their works, feminist movement or not. But in the broader discussion on the evolution of feminism, to give voice solely to the women would not be fair. A male voice is equally important, at least for balance’s sake. Besides, the feminine voice is only identifiable vis-Ã  -vis the masculine voice. But most importantly, men have also been part of the feminist movement. The plan is to find how this is exemplified in language. Shakespeare is a suitable candidate. Not only because he is male.

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Essay

Chapters 1-6 Summary of Forensic Science from the Crime Scene to the Crime Lab - Essay Example These laws are applied so as to control the accomplishments of the forensic community. Forensic science is an enormous field that has a wide history of its appliance. The first documented autopsy belonged to Julius Caesar. This was during the 15th century that he produced his first textbook on forensics. In the book a murder occurred, and the murder weapon was identified by science. Times have developed, and forensic science is used in investigations to find out the causes of crimes. In the United States, a department of Federal Bureau of Investigation (FBI) was developed in the 1930s by J. Edgar Hoover, who is considered as the father of FBI. This department is used for investigating crime scenes and until today it mainly uses forensics science to come up with evidences. Edgar founded nation-wide laboratories to offer services in forensics. These crime laboratories delivered quality forensic services to all law implementation organisations in the United States. Thus, they play a significant role in providing proof of crimes by using fingerprints, Deoxyribonucleic acid (DNA) and may more. Forensic scientists visit crime scenes to gather and analyse evidence by collaborating with the investigators and define their findings through comprehensive written reports. When investigating a crime scene, one has to know ways on how to secure the scene, take a survey and how to search it in order to find evidence. Therefore, first one should establish the dimensions of the scene and find the potential health and safety risks. This can be done by locating the focal point. At the scene, safety is very vital all through the primary approach to the crime scene. Individuals should be keen on biohazards, weapons, chemical hazards and deliberate traps might be waiting for the responders. Hence, people on the scene including medics, coroners and fire fighters should be given advice on evidentiary

Historical Periods and Feminist Stylistics Coursework

Historical Periods and Feminist Stylistics - Coursework Example However, the rise of women to power did not take place in an impulse. It happened in stages, and this stage-by-stage change may have been reflected in the literature (as a mouthpiece for context, society) across these periods. Language stylistics is the product and/or evidence of this evolution of language. This paper analyses this accompanying reflective evolution of language stylistics based on three texts from three periods: Shakespeare’s Macbeth from the renaissance and reformation period; Jane Austen’s Sense and Sensibility from the romantic period; and Hume Sotomi’s The General’s Wife from the post-modernist period. This analysis will cut across the three levels of language: the word (vocabulary); the phrase or sentence; and the discourse. Renaissance and Reformation Period: Grammatical Possession in Shakespeare’s MacbethWhile the aspects of feminist stylistics may have to do with the evolution of feminist movement, the fact that it focuses mo re on female writers makes it only natural that the feminine voice should be pronounced in their works, feminist movement or not. But in the broader discussion on the evolution of feminism, to give voice solely to the women would not be fair. A male voice is equally important, at least for balance’s sake. Besides, the feminine voice is only identifiable vis-Ã  -vis the masculine voice. But most importantly, men have also been part of the feminist movement. The plan is to find how this is exemplified in language. Shakespeare is a suitable candidate. Not only because he is male.

Oliver Twist Essay Example for Free

Oliver Twist Essay Oliver Twist is the second novel written by Charles Dickens. It is all about Oliver who was an orphan living the world of crimes in London. The novel was published in Bentley’s Miscellany in a monthly basis. George Cruikshank was the illustrator of the said novel. Criticisms and opinions were gathered y Dickens as introducing the world of crimes. He exposed to the world the life of criminals and prostitutes. With this criticisms and comments, he took the opportunity of presenting a good view of his composition. He did not take the critics in a negative way. Among the works of Dickens, Oliver twist is the presented in a dramatic form. Oliver twist appears in series of novel in 10 theaters in London. The novel was also made with 25 numbers of versions since it started in 1906. The Famous Roman Polanski was the also made his own version of Oliver Twist. In the Oliver Twist, Oliver was an infant born in a workshop. After the adaptation of Oliver, he the came to an infant farm where he came o develop himself and then get back to the working place. Orphans were put to the workhouse to get their selves a home to get into. In the workplace, the orphans were experiencing the inhumane and mistreatment. With these mistreatments, the orphans were put into starvation. Oliver was asked to stand before his comrades to talk with their masters about the issue. Troublemaker is also named or recognized after Oliver. He does some job for other person who wishes to take him (Dickens, 2003). Oliver outside the workplace life was uneasy at first. He was so tired and hungry. He didn’t expect that life was also misery. Jack Dawkins is one of the persons who help Oliver by giving him a place to stay. Even though, he was recently together with thieves, he was still finds people who help him. As he stays with Dawkins, he also works with him. He came to the world of pick pocketers. With his work with Dawkins, he was also accused for some crimes. With the crimes being accused for him, he came to experience the world of criminals and prostitutes. He had himself put into a world where there are many negative insights. The life of Oliver really became a misery when he came with the criminals and do some criminal works. His life was also nearly put to death when he once put into criminal work when he was shot. With this misery life of Oliver he came to know about his family roots. He came to know who his brother is. He talks with Maylies and Doctor Losberne about his misery life. He had a brother who is a monk and he was claimed to be an inherited to a monk. Oliver was also an inheritor of an estate which his father wrote in will before his father died. And because of this they wanted to have the inheritance of Oliver. In the end, Oliver made a life of good after he had also got the inheritance. Oliver Twist is of the great novel of Dickens. The novel presented a story of humor and wit. The novel is of poverty mode and of cruelty. Oliver Twist may e given recognition for his thoughts about the world and its great creativity of story. With this Novel of Dickens, he used some world views. He relates the Novel with religion world view. He uses some facts with the monks when tackling about the religion. He discussed that eve though the family of Oliver was of different religions, they were still putting the peace on their heart. With respect to the political view, the politics in the novel represents some deficiencies of the true form of politics in the whole wide world. It was presented and explained on the novel how the politics is some sort of injustice. The real politics and politics in this novel are neither really similar nor different. In the geographical view, the novel was situated in way that the geographical mode is of the same way with the time of the novel was presented. It was situated in a community where people experienced difficulties with respect to community of criminals ad prostitutes. The people in the novel were creating a way that the geographic position of the community is essential. Tackling with the social view, the author speaks for the truth about the social community. It is explained in the novel that people need other people to survive in the community. People are born for other people. No man is an island. In order to survive the cruelty of the world, one person should have great communication and social interactions with other people. And last but not the least, about the economic view. One of the great topics in this novel is about the economic view. It is presented here that in life of poverty and scruelty; people were doing unnecessary things just to make their life into fulfillment. People may do some crimes and other illegal works just to survive in the low economized community. The use of providing great world issues in the Novel is a way to provide creativity with the said religion, political, economical, social and geographical ways. The author, Charles Dickens have very wide thought about the current issues I his time that he came to develop a novel with story that relates to the whole wide world. I is necessary for him that he even does not have good experiences in writing had no acclaimed awards for his works he still make it expressive for him to provide meaningful Novel. The Novel in particular was really fascinating for the story it provides is viewers or readers, it catches most of the reader’s attention. It does not need o make some more great speculations for the story to make it interesting. It was interesting in many ways. With its thoughts and ideas, it is still interesting. List of Reference Dickens, C. Oliver Twist. New York. Penguin Books; 2003.

Historical Influences on Architecture of Süleymaniye Mosque

Historical Influences on Architecture of Sà ¼leymaniye Mosque How has diverse cultures and architecture throughout history influenced the architecture of the Sà ¼leymaniye Mosque? The main issue that will be covered by the author in this thesis is the question of how different cultures and architectural styles have influenced the Sà ¼leymaniye Mosque’s design and structure. The reason for this investigation is to identify features, which have been acquired from other cultures, and also the way in which Architect Sinan developed an architectural style that was also influenced through the use of other landmark buildings around him such as the Hagia Sophia. Having said this, it is important to identify his engineering expertise, which will be discussed further in the second chapter of the thesis. It will be useful to also have a look at the influence that Architect Sinan acquired during his lifetime through other architectures and whether he has reflected these onto the making of the Sà ¼leymaniye Mosque. The initial section of the thesis will be centered on familiarizing the reader with the history of Mosques respectively and how they have transformed over time up until the Ottoman Empire, as well as during the age of Sinan; where his style and works will be discussed. This will give the reader an understanding of how the stylistic and structural characteristics of traditional forms have developed over time and evolved into Ottoman Mosques and consequently the Suleymaniye. Which brings us onto the second chapter of the thesis. As mentioned, the second section will largely cover the Sà ¼leymaniye Mosque’s history, function and structure. It is important to note that the Sà ¼leymaniye Mosque has been through restoration many times due to earthquakes (which are a common occurrence in Istanbul) and wars, and how this has changed certain aspects of the building. The author will also look into whether or not the mosque has adapted to the changing times and social needs which the passing of time has brought with itself. Further, as seen from the table of contents, the functionality of the mosque will also be explored. As part of a larger complex, also known as the ‘Suleymaniye complex’, the Suleymaniye is a small but important part of this complex which also bears with it different functionalities. These will be described, as it will also give more of an insight into the possible changing nature of the Sà ¼leymaniye Mosque through the acquisition of different functionalities within the comp lex itself. The structure is a major feature within the mosque, as it was influenced over time by many cultures and architectures such as the Hagia Sophia again, and Palladio, as well as influencing other architecture such as Michel angelos dome found above the roof of St Peters, Rome. The third chapter will initially look into the influence of other cultures such as the Islamic influence, the influence of the Byzantine Empire as well as the Barque-Style. However, as Turkey is wholly an Islamic country, and has been an Islamic country for many years pre-dating the Ottoman era, it is clear that the main influence will be the Islamic culture. However, it is important to also look into other cultural influences especially since people from other cultures also populate Turkey. Istanbul itself has been a city which seen the presence of people from different countries and or cultures brought by war etc. The issue of diverse cultural influences will arise within this study when we talk about the structure of the Sà ¼leymaniye Mosque and its characteristics as different parts have been influenced or attained from a variety of different cultures. The Mosque has merged Islamic and Byzantine architectural elements. Within the final chapter of the thesis, the author will consider the influential effect of other architecture on the Sà ¼leymaniye Mosque. Again, culture will be prevalent in this chapter too in order to understand how architecture is of an influence. For example, Architect Sinan has combined tall, slender towers with large domed buildings reinforced by half domes in the style of the Byzantine churchHagia Sophia. Many other styles from other cultures are evident within the Mosque, for example when the Sà ¼leymaniye Mosque was destroyed by afire in 1660and was restored on the command of sultan Mehmed IV by architect FossatÄ ±. However the restoration changed the mosque into a more baroque style architecture. Taking elements from foreign cultures and religions and combining them into something original can be recognized in the Sà ¼leymaniye Mosque. The originality of the great Ottoman mosques did not develop by removing all the foreign influences; instead it is a mixture that developed by the procedure of integration of foreign culture by the Turks of Byzantine culture. This is the symbol of the Ottoman Empire, a multiracial, multilingual, and multicultural empire. This will cast an understanding on the history of the Mosques and Ottoman Architecture that will hence lead to a conclusion of the influences on the Sà ¼leymaniye Mosque. The sources mentioned in the bibliography will be of great use in acquiring the relevant information. These can be accessed through the web. The thesis will also require looking beyond these articles and books, as a site visit is required. The Sà ¼leymaniye Mosque The Sà ¼leymaniye mosque was built in Istanbul between 1550 and 1557. It is the largest of the Ottoman building enterprises and is regarded as one of Architect Sinan’s (Mimar Sinan) most famous masterpieces, as well as one of the most important examples of Ottoman architecture. Sinan was born in the last decade of the sixteenth century. Being enrolled as a teenager into the Janissary Corps that is a school for apprentices, he advanced his, carpentry, aarchitectural and engineering skill. Sinan served in various military roles during the reign of Suleyman the Magnificent, where he gradually developed approval for his engineering skills and achievements. During the Moldavian campaign was when Sinan was chosen to be the chief architect by the Prime Minister, Lutfi Pasha. Sinan was the chief architect for almost fifty years and was responsible for the design, construction and restoration of over 400 buildings, of which the Suleymaniye being one of the most important. During his t ime as chief architect, he contributed to theà ¢Ã¢â€š ¬Ã‚ ¨formation of an architecture thatà ¢Ã¢â€š ¬Ã‚ ¨is now recognized as ‘Ottoman Architecture’. His most innovative blends andà ¢Ã¢â€š ¬Ã‚ ¨interpretations of forms were reservedà ¢Ã¢â€š ¬Ã‚ ¨for the mosques he built for Sultans. [1] Due to the experiences he gained through the practical aspects of his architectural life as well as his travels, he developed a reputation of an innovative designer of mosques and domed structures, which he then applied to the Sà ¼leymaniye Mosque. Out of all of Sinan’s works, the Sà ¼leymaniye Mosque aimed to exceed any other imperial mosque in beauty and size, which in most people’s opinions was a success. In the late 1540’s, the Sultan Suleyman the Magnificent ordered Sinan to build a mosque within a kulliye (complex of buildings adjacent to a mosque). Just like most imperial mosques, the Sà ¼leymaniye Mosque is more than just a place of worship. The complex consisted of various social, religious and educational functions such as schools, a hospital, a caravanserai, Turkish baths, and more.[2] The mosque is located on the Old Palace, on a hill overlooking the Golden Horn. The mosque is symbolic in the city of Istanbul, as it sits on the highest hill, thus implies the power and strength of the Turkish Ottoman Empire. The complex was planned as a great centre of learning comprising of madrasas (a School for Islamic instruction) for studies in theology and holy law and medicine. Wide walkways surround the complex, where the outer sides consist of two rows of madrasas on the longer sides and social service buildings along the third side. Over time their has been additions of furth er buildings into the complex such as the hadith college, which have resulted in a lack of symmetry within the complex by attempting to adapt the buildings into older street networks. The mosque is located at the centre of the complex positioned towards the qiblah (direction of the Mecca, south-east). Around the mosque is a spacious courtyard measuring 44 by 58 meters, which has a fountain in the middle and a minaret in each corner, with a colonnaded peristyle with columns of marble, granite and porphyry.[3] The courtyard surrounded by an arched colonnade is a standard feature of Ottoman imperial mosques. Some of the marble and granite columns used for the Suleymaniye were collected from an old Byzantine Hippodrome, and from other locations in the city. In addition many materials where also collected from Roman and Byzantine buildings in Greece, Egypt, and other parts of the Ottoman Empire. This shows the diversity of cultures involved in the aesthetical and structural features with in the mosques design. The courtyard is enclosed on three sides by stonewalls, through the windows of which the sanctuary and funerary garden may be viewed. The fourth side has no wall built, allowing a panoramic view of the city and Golden horn. The minarets of the Suleymaniye have a total of 10 balconies; this was due to Suleyman the Magnificent being the 10th Ottoman sultan. Two taller minarets both frame the forecourt and mark the entrance to the interior space of worship where the sidewalls of the forecourt meet the mosque.[4] The mosque has many structural characteristics that resemble the Hagia Sophia. Sinan knew the Hagia Sophia well as he contributed to its preservation. For almost 500 yearsByzantine architecturesuch as the church of Hagia Sophia functioned as models for many of the Ottoman mosques including the Sà ¼leymaniye. [5] Although both were constructed in very different times, one representing the Christian-Byzantine Empire and the other representing the capability of the architect Sinan and the Islamic-Ottoman Empire, they have similarities as the Hagia Sophia influenced the Suleymaniye. Similar to the Hagia Sophia four giant piers hold up the main domes over a square plan. However the reinforcement system is much more complex ‘two half-domes stand on the axis of qiblah and hugearched walls filled with windows stand on the cross-axis’. The multiple domes and the arches supporting them also help to strengthen and distribute the weight of the massive central dome.[6] As well as th e columns being an essential part of the complex dome and support system of the mosque, it also had significant symbolic value religiously, symbolically and also architecturally. Although this supports the idea of influence of Hagia Sophia on the mosque, it also shows that the Sà ¼leymaniye Mosque remains a unique piece of architecture due to its complexity, from the clashing aspects Sinan applied to the mosque. Taking elements from foreign cultures and religions and combining them into something original can be recognized in the Sà ¼leymaniye Mosque just by examining at the structural qualities and materials. The originality of the great Ottoman mosques did not appear by removing all the foreign influences, nor can it merely be reduced to the Byzantine style. It is a mixture that developed by the procedure of integration of foreign culture by the Turks of Byzantine culture. This is what Ottoman Empire is, a multiracial, multilingual, and multicultural empire, which is what will b e explored further throughout this study. Bibliography: 1. Cansever, Turget. The Architecture of Mimar Sinan. Architectural Design. V. 74. n. 6. Nov/Dec 2004. pg 64-70. 2. Celebi, Sai Mustafa. Book of Buildings: Memoirs of Sinan the Architect. Kocbank: Istanbul, 2002. pg. 68. 3. Freely, John and Augusto Romano Burelli. Sinan: Architect of Suleyman the Magnificent and the Ottoman Golden Age. Thames Hudson: London, 1992. pg. 15-18, 26-33, 44-45, 74-77, 123-137. 4. Goodwin, Godfrey. Sinan: Ottoman Architecture and Its Values Today. Redwood Press Limited. Great Britain, 1993. Pgs. 33-45. 5. Nelipuglu, Gulru. The Age of Sinan: Architectural Culture in the Ottoman Empire. Reaktion Books: London, 2005. pg. 207-221. 6. Yayinlari, Ege. Sinan: An Interpretation. Istanbul, Turkey, 1997. Pgs. 28-30. 7. Grabar, Oleg, ed. 1990. Muqarnas Volume VII: An Annual on Islamic Art and Architecture. Leiden: E.J. Brill. Page 92 8. Art History, Volume I: Prehistoric-1400, pgs 520 – 522 9. Sinan and Palladio: two cultures and nine squares,International journal of architectural heritage, vol. 6, no. 1, 2012 Jan./Feb., pgs. 1-18. 10. The Sà ¼leymaniye Mosque: a computational fractal analysis of visual complexity and layering in Sinans masterwork, ARQ: architectural research quarterly, vol. 16, no. 2, 2012 June, p. 171-182. 11. World architecture : the masterworks / Will Pryce, London : Thames and Hudson, 2009.Pgs 193 – 195 12. Special issue. Mimar Sinan: the urban vision, Environmental design, vol. 5, no. 5/6 (1/2), 1987, p. 6-221. [1] The Sà ¼leymaniye Mosque: a computational fractal analysis of visual complexity and layering in Sinans masterwork vol. 16, no. 2, 2012 June, p. 171-173 [2] Grabar, Oleg, ed. 1990. Muqarnas Volume VII: An Annual on Islamic Art and Architecture. Leiden: E.J. Brill. Page 92 [3] World architecture : the masterworks / Will Pryce,London : Thames and Hudson, 2009. Pg.193 [4] The Sà ¼leymaniye Mosque: a computational fractal analysis of visual complexity and layering in Sinans masterwork vol. 16, no. 2, 2012 June, p. 174 [5] Art History, Volume I: Prehistoric-1400, page 522. [6] World architecture : the masterworks / Will Pryce,London : Thames and Hudson, 2009. Pg.193